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28 Cards in this Set
- Front
- Back
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Nomination Campaign |
That part of a political campaign aimed at winning a primary election
Ex.Running against your own party. |
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General Election Campaign |
That part of a political campaign aimed at winning a general election.
Ex.Democrat vs. Republican, Presidential |
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Voter Canvass |
The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone.
Ex.Handing out flyers in a neighborhood |
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Get Out the Vote (GOTV) |
A push at the end of a political campaign to encourage supporters to go to the polls.
Ex.Rock the Vote |
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Campaign Manager |
The individual who travels with the candidate and coordinates the many different aspects the campaign.
Ex.Obama and Romney hired ones to create ads, run the campaign. |
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Finance Chaie |
A professional who coordinates the fund raising efforts for the campaign.
Ex.Manages money from PACS, and Super PACS etc. |
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Pollster |
A professional who takes public opinion surveys that guide political campaigns.
Ex.Reuters, predict voting elections. |
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Direct Mailer |
A professional who supervises a political campaign's direct mail fund raising strategies.
Ex. The money mail man. |
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Communications Director |
The person who develops the overall media strategy for the candidate, blending free press coverage with paid TV, radio, and mail media.
Ex.Creates commercials and radio spots. |
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Press Secretary |
The individual charged with interacting and communicating with journalists on a daily basis.
Ex.People who stand at podiums and answer reporters questions. |
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Internet Team |
The campaign staff that makes use of Web-based resources to communicate with voters, raise funds, organize volunteers, and plan campaign events.
Ex.Twitter and Facebook accounts. |
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Campaign Consultant |
A private-sector professional who sells to a candidate the technologies, services, and strategies required to get that candidate elected.
Ex.Guy selling information, or ad spots to campaign. |
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Media Consultant |
A professional who produces candidates' television, radio, and print advertisements.
Ex.Crated the HOPE and CHANGE posters for Obama. |
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Paid Media |
Political advertisements purchased for candidate's campaign.
Ex. Commercials we watched for the living room candidate assignment. |
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Free Media |
Coverage of a candidate's campaign by the news media.
Ex.CNN or MSNBC doing a story on a candidate, free publicity. |
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New Media |
New technologies, such as the Internet, that blur the line between paid and free media sources.
Ex.Social media sites: Twitter, Facebook |
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Positive Ad |
Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, without reference to the opponent.
Ex.McCain's Maverick ad. |
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Negative Ad |
Advertising on behalf of a candidate that attacks the opponent's platform or character.
Ex.Eisenhower Answers America commercial. |
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Contrast Ad |
Ad that compares the records and proposals of the candidates, with a bias toward the sponsor.
Ex. Ross Miller vs. Adam Laxalt campaign that just recently happened. |
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Spot Ad |
Television advertising on behalf of a candidate that is broadcast in sixty-, thirty-, or ten-second duration.
Ex.Thirty second Super Bowl spot. |
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Inoculation Ad |
Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched.
Ex. The McCain Celebrity ad. |
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Political Action Committee (PAC) |
Federally mandated, officially registered fund-raising committee that represents interest groups in the political process.
Ex.Organization that SIG's can filter money through. |
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Public Funds |
Donations from the general tax revenues to the campaigns of qualifying presidential candidates.
Ex.If I donated money, it would be public funds. |
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Matching Funds |
Donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidates raise.
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Hard Money |
Legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission.
Ex.Money that is trackable and the government checks. |
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527 Political Committees |
Nonprofit and unregulated interest groups that focus on specific causes or policy positions and attempt to influence voters.
Ex.Focus on anti-abortion and throw money at it. |
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501(c) (3) Committees |
Nonprofit and tax-exempt groups that can educate voters about issues and are not required to releases the names of their contributors.
Ex.Organization not regulated on how much money they can give. |
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Candidate Debate |
Forum in which political candidates face each other to discuss their platforms, records, and character.
Ex.McCain vs. Obama on live TV talking about issues. |
