Chapter 13 Marketing

Front 1

Defined the term supply chain and supply chain management, and discuss the benefits of supply chain management.

Back 1

Management coordinates and integrates all of the activities performed by supply chain members into a seamless process from the source to the point of consumption.

Front 2

Discuss the concept of internal and Extertal supply chain integration, and explain why each of these types of integration is important.

Back 2

In the modern supply chain, integration can be either internally or extern all. Internally, the very best companies develop a managerial orientation toward demand-supply integration. Externally, five types of integration or sought by firms interested in providing top-level service to customers.

Front 3

Identify the eight key processes of excellent supply chain management, and discuss how each of these processes affects the end customer.

Back 3

The key processes then leading supply chain companies focus on are:

1.) customer relationship management,

2.) customer service management,

3.) demand management,

4.) order fulfillment,

5.) manufacturing flow management,

6.) supplier relationship management,

7.) product development and commercialization,

8.) returns management.

Front 4

Understand which supply chain functions affect business success, and how.

Back 4

The supply-chain team orchestrates the movement of goods, services, and information from the source to the consumer. Supply chain teams typically cut across organizational boundaries.

Front 5

Understand the importance of sustainable supply chain management to modern business operations.

Back 5

Sustainable supply chain management involves the integration and balancing of environmental, social, and economic thinking into all phases of the supply chain management process.

Front 6

Discuss new technology and emerging trends in supply chain management.

Back 6

Some of the business trends affecting supply chain management include outsourcing Logistics, maintaining a chic here supply chain and minimizing supply chain risk, and maintaining a sustainable supply chain.