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44 Cards in this Set
- Front
- Back
actor-observer effect |
tendency to attribute internal causes more often for other people's behavior and external attributions for one's own behavior. |
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altruistic behavior |
accepting some cost or risk to help others |
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ambivalent sexism |
overt belief in equal treatment of the sexes joined with a lingering. often unstated belief that women should be treated differently. |
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attitude |
like or dislikes that influence our behavior towards a person or thing |
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attribution |
thought processes we use to assign causes to our own behavior and the behavior of others. |
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aversive racism |
conscientiously expressing the idea that all people are equal but nonetheless unintentionally discriminating against some groups. |
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bait-and-switch technique |
procedure of first offering an extremely favorable deal and them making additional demands after the person has committed to the deal. |
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bona fide pipeline |
task on which people alternate between looking at different kinds of faces, such as black and white, and reading words that they need to classify as -pleasant or unpleasant; investigators measure whether they respond "pleasant" after one kind of face or the other. |
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central route to persuasion |
method of persuasion based on careful evaluation of evidence and logic. |
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cognitive dissonance |
state of unpleasant tension that people experience when they hold contradictory attitudes or when their behavior is inconsistent with their attitudes, especially when they are displeased with this inconsistency. |
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conformity |
maintaining or changing one's behavior to match the behavior or expectations of others. |
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conscientious information |
comparisons of one person's behavior with that of others. |
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consistency information |
observations of how a person's behavior varies from one time to another. |
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diffusion of responsibility |
tendency to feel less responsibility for helping when other people are around than when we know that no one else can help. |
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discrimination |
(1) in classical conditioning, making different responses to different stimuli that have been followed by different outcomes. (2) in operant conditioning, learning to respond in one way to one stimulus and in another way to another sitmulus. (3) in social behavior, unequal treatment of different groups of people. |
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distinctiveness |
observations of how a person's behavior varies from one object or social partner to another |
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Door-in-the-face technique |
method of eliciting compliance by first making an outrageous request and then responding to the refusal with a more reasonable request. |
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exchange (or equity) theories |
theories maintaining that social relationships are transactions in which partners exchange goods or services. |
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external attribution |
explanation for someone's behavior based on the current situation including events that presumably would influence almost anyone. |
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foot-in-the-door technique |
method of eliciting compliance by first making a modest request and then following it with a larger request. |
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forewarning effect |
tendency of a brief preview of a message to decrease its persuasiveness |
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fundamental attribution error |
tendency to make internal attributions for people's behavior even when an observer sees evidence for an external influence. |
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group polarization |
tendency of a group whose members lean in the same direction on a particular issue to become more extreme in its views after discussing the issue as a group. |
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groupthink |
process by which members of a group suppress their doubts about a group's poorly thought out decision for fear of making a bad impression or disrupting the group's harmony. |
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implicit association test |
procedure that measures how fast someone responds to a category that combines a topic with pleasant words or with unpleasant words. |
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inoculation effect |
tendency of a persuasive message to be weakened if people first hear a weak argument supporting the same conclusion. |
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internal attribution |
explanation based on someone's individual characteristics such as attitudes, personality traits or abilities. |
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mere exposure effect |
the principle that the more often we come into contact with someone or something the more we tend to like that person or object. |
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moral dilemma |
problem that pits one moral value against another |
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peripheral route to persuasion |
method of persuasion based on such superficial factors such as the speaker's appearance and reputation or the sheer number of arguments presented regardless of their quality |
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pluralistic ignorance |
situation where people say nothing and each person falsely assumes that everyone else has s different, perhaps better informed opinion. |
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prejudice |
unfavorable stereotype; negative attitude towards a group of people. |
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primacy effect |
tendency to be more influenced by the first information learned about someone than by later information learned about that person |
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prisoner's dilemma |
situation where people must choose between an act that is beneficial to themselves but harmful to others and an act that is moderately beneficial to the entire group |
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proximity |
(a) in Gestalt psychology, the tendency to perceive objects that are close together as belonging to a group (b) in social psychology, the tendency to choose as friends people with whom we come in frequent contact. |
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self-fulfilling prophecy |
expectation that alters one's behavior in such a way as to decrease the probability of a predicted event. |
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self-handicapping strategies |
techniques for intentionally putting oneself at a disadvantage to provide excuse for expected failure. |
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self-serving biases |
attributions that people have to adopt to maximize their credit for their successes and minimize their blame for their failures. |
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sleeper effect |
delayed persuasion by an initially rejected message. |
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social loafing |
tendency to "loaf" (or work less hard) when sharing work with other people. |
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social perception and cognition |
process of gathering and remembering information about others and making inferences based on that information |
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social psychologists |
psychologists who study social behavior and how individuals influence other people and are influenced by other people |
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stereotypes |
overgeneralization of either positive or negative attitudes towards a group of people |
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that's not all technique |
method of eliciting compliance whereby someone makes an offer and then improves the offer before anyone has a chance to reply. |