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45 Cards in this Set

  • Front
  • Back
Conformity
Adjusting behavior to bring it in line with group standard

More likely if:
You feel incompetent/insecure
3+ people in group
group ins unanimous
group is high status/attractive
No prior commitment to another response

We conform because:
To get social approval
group provides valuable information
Obedience
Obedience is highest when person giving orders is an authority figure
supported by a prestigious institution
Social Facilitation/Loafing
People do better/worse in the presence of others
Bystander effect
Everybody assumes somebody else calls the police so nobody does

Sometimes it is better to have one witness than many

Must know that it is an emergency

Victim is similar to you, or seems to deserve help
Deindividualization
anonimity
diffused responsibility
group size
Do people develop positive or negative attitudes more easily?
Negative
Exposure effect
People tend to gain positive attitudes to things they are exposed to more

Coffee
What attitudes affect behavior the most?
Ones that are more personally relevant and were developed through direct experience
Attitude accessibility
How likely an attitude is to influence behavior
Explicit/Implicit memories
Explicit- attitudes people are aware of (I like bowling)

Implicit- unconscious attitudes that reflect behavior (buying a product endorsed by a celebrity even if you arent consciously aware of it)
Implicit association test
Determines how quickly somebody associates words or concepts with positive/negative words
Cognitive dissonance
Difference between attitude and behavior

smoke even though they know it can kill them

causes anxiety and tension
Postdecisional dissonance
When choosing between two good things, one might only think of the positive aspects of one and the negatives of the other

buying a car vs a truck

going to NU over UM
Justifying effort
Initiation sucks, but people view their frats more positively afterwards because they have to justify going through initiation
Elaboration likelihood model
2 routes of persuasion
Central route- people pay attention to all information and rationalize result to for opinion. Lasts over time and resistant to change

Peripheral route- people barely process information. Leads to impulse actions
Gait
How people walk
Attributions
Casual explanations for why events occur
Just world hypothesis
If somebody does something bad, the other person must have deserved it

This can be used to justify the guards in Abu Ghraib because the prisoners must have been in the wrong
Personal attributions
(internal, dispositional)
Explanations of internal characteristics such as mood, traits, or efforts
Situational attributions
(external)
Explanations of external characteristics such as weather, luck, or the actions of other people
Fundamental attribution erroe
Tendency for people to overestimate internal and underestimate situational factors in behavior
Correspondence bias
People expect others behaviors to correspond with their own beliefs
Actor/observer discrepancy
If you are late, it is traffic's fault
If they are late, they are lazy

occurs more for negative events
Subtyping
Putting people who are an exception to a stereotype in their own category rather than reforming the stereotype
Self-fulfilling prophecy
People perform to conform to their own or others beliefs

Teacher was told some students would learn a lot that year and others wouldn't. Somehow the teacher had a subconscious influence and the bloomers did actually do better
Stereotype vs Prejudice vs Discrimination
Stereotype- schema that allows people to deduce characteristics about somebody depending on the group they belong to

Prejudice- negative attitudes based on stereotypes

Discrimination- unjustified treatment based on association with a group
Ingroups/Outgroups
groups to which we do/do not belong

People recognize ingroup people more easily

People thing outgroup people are less varied
Superordinate goals
One of the only ways to reduce hostility between groups

When both groups have to work together to achieve a common goal
Jigsaw classroom
A classroom was give a group project on Mexico. Each person was assigned an aspect such as geography. The kids worked with people in their group and people in other groups who were working on geography. This gave the best results.
Risky-shift effect
People in a group are sometimes riskier and sometimes more cautious than they would be alone because they enhance initial opintions
Group polarization
Discussion tends to strengthen people's views on a subject
Groupthink
People are overly concerned with the cohesiveness of the group

Then happened in the challenger launch because some people knew it was risky
Autokinetic effect
People were put in a dark room and observed a light that moved. Their estimates about how much it moved varied a lot, but when they heard other people report what they thought, they changed their answers
Obedience
People are more likely to do an undesirable demand if they have done something smaller for the same person/cause in the near past
Factors linked to aggresssion
Stimulus to Amygdala, septum, hypothalamus

Serotonin reduced aggression

However, damage or removal of amygdala led to passive behavior
Kluver-Bucy syndrome
Cats that had their amygdala removed put everything in their mouths
Cognitive neoassociation model
frustration leads to aggression because it elicits negative emotions
Cultural aggressiveness
Some cultures may be more aggressive because they have an honor code in which people have to defend their reputations

People in the south get more aggressive more quickly than people raised in the north
Altruism
Providing help when it is needed without reward
Kin selection
People are altruistic with people with whom they share genes
When somebody is too perfect
They can make other people feel inadequate.

A perfect person who spilled coffee was rated higher than one that did not
Passionate vs compassionate love
Passionate- intense longing and sexual desire. Increased dopamine

Compassionate- overwhelming desire to be together and to be sexually aroused in each others presence. Care that develops over time
If somebody's parents were warm, they will be able to become more attached than if their parents were cold or detached
a
Accommodation in relationships
Happy partners attribute happy feelings to each other and negative ones to situations. Distressed partners do the opposite.
Validating in relationships
If there is a disagreement, each partner recognizes the other's point as valid