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12 Cards in this Set
- Front
- Back
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Age cohort
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a group of consumers of approximately the same age who have undergone similar experiences
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Generation Y
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those born between 1977 and 1994 who are the younger siblings of Generation X.
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Reunion
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an event based on a shared age cohort.
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Tweens
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a marketing term used to describe children aged 8 to 14
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Connexity
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a lifestyle term coined by the advertising agency Saatchi & Saatchi to describe young consumers who place high value on being both footloose and connected
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coolhunters
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kids in major markets like New York, Los Angeles, or London who roam the streets to report back on cutting-edge trends.
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Generation X
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a widely used term to describe “twentysomething” consumers who are (stereotypically) characterized as being confused, alienated, and depressed. Born between 1966 and 1976 consists of 46 million Americans.
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Baby boomer
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a large cohort of people born between the years of 1946 and 1964 who are the source of many important cultural and economic changes
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Gray Market
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the economic potential created by the increasing numbers of affluent elderly consumers
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Perceived Age
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how old a person feels as compared to his or her true chronological age
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Social aging theories
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a perspective to understand how society assigns people to different roles across the life span
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Gerontographics
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a segmentation approach that divides the mature market into groups based on both level of physical well-being and social conditions such as becoming a grandparent or losing a spouse
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