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13 Cards in this Set
- Front
- Back
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Psychology |
the scientific study of behavior and mental processes
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Behavior |
Any action that people can observe or measure |
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Cognitive Activities |
private, unmeasurable mental processes such as dreams, perceptions, thoughts, and memories
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Psychological constructs |
theoretical entities, or concepts, that enable one to discuss something that cannot be seen, touched, or measured directly
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Theory |
a statement that attempts to explain why something is the way it is and happens the way it does
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Principle |
A basic truth or law |
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Survey |
general view, examination, or description of someone or something.
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Target population |
the total group to be studied or described and from whom samples may be drawn
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Sample |
representative segment of a target population
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Random sample |
survey population, selected by chance, which fairly represents the general population
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Stratified sample |
sample drawn in such a way that known subgroups within a population are represented in proportion to their numbers in the general population
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Bias |
predisposition to a certain point of view despite the facts
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Volunteer bias |
concept that people who volunteer to participate in research studies often differ from those who do not volunteer
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