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10 Cards in this Set
- Front
- Back
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Inviting new customers to be a part of an email list is part of gathering: |
information |
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delivering the value proposition is also known as: |
supply chain management |
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the price of a product |
is usually expressed in terms of money, includes the time involved in the purchase decision, includes the effort and energy involved in researching the product, is everything the buyer gives up to obtain the product |
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determining how to offer the classes students need at times when students need them is |
supply chain management |
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marketers involved in supply chain management are constantly balancing |
the goal of minimizing costs against satisfying the service levels customers expect |
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researched what employees wanted, communicated a brand image for the firm, worked to ensure that the employee' experiences matched what was advertised. The firm is using: |
employment marketing |
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the evolution of marketing |
production, sales, marketing, value-based marketing |
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many US companies first discovered marketing during the |
market-oriented era |
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during the market-oriented area |
the customer was king |
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radio station holds an online contest, you must log onto their website and submit personal info, they are: |
offering an exchange |
