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8 Cards in this Set

  • Front
  • Back
Criteria in Picking Target Segments
market size
growth
competitive position
cost of reaching segment
compatibility w/ org.
ways to segment consumer markets
geographic (region)
demographic (household size)
pschographic (lifestyle)
criteria in FORMING segment
profit
similar needs w/in
difference b/n segments
potential action to reach it
simplicity and cost
ways to segment consumer
customer characteristic
buying situation
when to segment markets
multiple product & market
one product & multiple market
mass customization
ways to SEGMENT
buyer
products
Grid
Target market
Action
4 spots of perceptual map
market penetration
market dev'p
product dev'p
diversification
Sales Forcecasting Techniques
Judgement of decision maker
Survey of knowledgeable groups
Statistical methods