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8 Cards in this Set
- Front
- Back
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Criteria in Picking Target Segments
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market size
growth competitive position cost of reaching segment compatibility w/ org. |
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ways to segment consumer markets
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geographic (region)
demographic (household size) pschographic (lifestyle) |
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criteria in FORMING segment
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profit
similar needs w/in difference b/n segments potential action to reach it simplicity and cost |
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ways to segment consumer
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customer characteristic
buying situation |
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when to segment markets
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multiple product & market
one product & multiple market mass customization |
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ways to SEGMENT
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buyer
products Grid Target market Action |
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4 spots of perceptual map
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market penetration
market dev'p product dev'p diversification |
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Sales Forcecasting Techniques
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Judgement of decision maker
Survey of knowledgeable groups Statistical methods |
