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13 Cards in this Set
- Front
- Back
Psychology |
the scientific study of behavior
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Behavior |
any action that people can observe or measure
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Cognitive activities |
private, unmeasurable mental processes such as dreams, perceptions, thoughts, and memories
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Psychological constructs |
theoretical entities, or concepts, that enable one to discuss something
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Theory |
a statement that attempts to explain why something is the way it is and happens the way it does
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Principle |
basic truth or law
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Survey |
A research technique for acquiring data about the attitudes of behaviors of a group of people, usually by asking questions of a representative, random sample. |
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Target Population |
the total group to be studied or deprived and from whom samples may be drawn. |
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Sample |
A representative segment of a target population |
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Random Sample |
a survey population, selected by chance, which fairly represents the general population
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Stratified Sample |
a sample drawn in such a way that known subgroups within a population are represented in proportion to their numbers in the general population
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Bias |
a predisposition to a certain point of view despite the facts
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Volunteer Bias |
the concept that people who volunteer to participate in research studies often differ from those who do not volunteer
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