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11 Cards in this Set
- Front
- Back
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Public Opinion
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The aggregation of people's views about issues, situations, and public figures
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Socialization
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The end result of all the processes by which social groups give individuals their beliefs and values
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Sampling Error
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The error that arises in public opinion surveys as a result of relying on a representative, but small, sample of the larger population
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Selection Bias
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The error that occurs when a sample systematically includes or excludes people with certain attitudes
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Focus Groups
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Samll groups used to explore how ordinary people think about issues and how they react to the language of political appeals
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Measurement Error
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The error that arises from attempting to measure something as subjective as opinion
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Information Cost
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The time and mental effor required to absorb and store information, whether from conversations, personal experiences, or the media
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Issue Public
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Group of people particularly affected by, or concerned with , a specific issue
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Ideology
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System of beliefs in which one or more organizing principles connect the individual's views on a wide range of issues
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Political Elite
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Activists and officeholders who are deeply interested in, and knowledgeable about, politics
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Mass Public
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Ordinary people for whom politics is a peripheral concern
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