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16 Cards in this Set

  • Front
  • Back
consumer behavior
actions a person takes in apurchasing and using products and services
purchase decision process
stages a buyer passes through in making choices about which products or services to buy
personal, social, and economic significance of a purchase to the consumer
energizing force that stimulates behavior to satisfy a need
someones consistent behaviors or responses to recurring situations
process by which someone selects , organizes and interprets information to create a meaningful picture of the world
perceived risk
anxiety felt when a consumer cannot anticipate possible negative outcomes of a purchase
behaviors that result from repeated experience or reasoning
brand loyalty
favorable attiude toward and consisitent puchase of a single brand over time
tendency to respond to something in a consistently favorable or unfavorable way
consumers perceptions of how a brand performs
opinion leaders
individuals who have social influence over others
word of mouth
people influenceing each other in personal conversations
reference groups
people to whom an individual looks as a basis for self appraisal or as source of personal standards
family life cycle
familys progression from formation to retirement, each phase bringing with it distinct purchasing behaviors
subgroups within a larger culture that have unique values, ideas, and attitudes.