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16 Cards in this Set
- Front
- Back
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consumer behavior
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actions a person takes in apurchasing and using products and services
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purchase decision process
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stages a buyer passes through in making choices about which products or services to buy
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involvement
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personal, social, and economic significance of a purchase to the consumer
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motivation
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energizing force that stimulates behavior to satisfy a need
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personality
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someones consistent behaviors or responses to recurring situations
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perception
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process by which someone selects , organizes and interprets information to create a meaningful picture of the world
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perceived risk
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anxiety felt when a consumer cannot anticipate possible negative outcomes of a purchase
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learning
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behaviors that result from repeated experience or reasoning
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brand loyalty
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favorable attiude toward and consisitent puchase of a single brand over time
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attitude
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tendency to respond to something in a consistently favorable or unfavorable way
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beliefs
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consumers perceptions of how a brand performs
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opinion leaders
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individuals who have social influence over others
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word of mouth
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people influenceing each other in personal conversations
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reference groups
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people to whom an individual looks as a basis for self appraisal or as source of personal standards
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family life cycle
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familys progression from formation to retirement, each phase bringing with it distinct purchasing behaviors
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subcultures
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subgroups within a larger culture that have unique values, ideas, and attitudes.
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