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12 Cards in this Set

  • Front
  • Back

Exit Polls

a poll of people leaving a polling place, asking how they voted

political ideology

a body of ideas that reflects the beliefs and interests of a nation, political system,

public opinion

is defined as the wide spread belief of the majority of people in a society about a given subject or issue.

push polls

relating to electronic devices having components with balanced signals opposite in phase.

sampling error

error in statistical analysis arising from the unrepresentativeness of the sample taken.

straw polls

an unofficial ballot conducted as a test of opinion.

margin of error

the amount that is allowed for in case of miscalculation or change of circumstances.

political socialization

is a life long process and a variety of individuals and institutions and contribute to its shaping effect

public opinion polls

are designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio

random sampling

involves the division of a population into smaller groups known as strata

stratified sampling

is a probability sampling technique wherein the researcher divides the entire population into different subgroups or strata, then randomly selects the final subjects proportionally from the different strata.

tracking polls

Is series of individual surveys repeated continuously over time to measure attitudinal and behavioral changes in a target population.