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12 Cards in this Set
- Front
- Back
Exit Polls |
a poll of people leaving a polling place, asking how they voted |
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political ideology |
a body of ideas that reflects the beliefs and interests of a nation, political system, |
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public opinion |
is defined as the wide spread belief of the majority of people in a society about a given subject or issue. |
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push polls |
relating to electronic devices having components with balanced signals opposite in phase. |
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sampling error |
error in statistical analysis arising from the unrepresentativeness of the sample taken. |
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straw polls |
an unofficial ballot conducted as a test of opinion. |
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margin of error |
the amount that is allowed for in case of miscalculation or change of circumstances. |
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political socialization |
is a life long process and a variety of individuals and institutions and contribute to its shaping effect |
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public opinion polls |
are designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio |
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random sampling |
involves the division of a population into smaller groups known as strata |
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stratified sampling |
is a probability sampling technique wherein the researcher divides the entire population into different subgroups or strata, then randomly selects the final subjects proportionally from the different strata. |
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tracking polls |
Is series of individual surveys repeated continuously over time to measure attitudinal and behavioral changes in a target population. |