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11 Cards in this Set
- Front
- Back
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Public Opinion |
What the public thinks about a particular issue or set of issues at any point in time George Gallop contended that leaders should take account of reaching public opinions because the public often hold strong views on some issues. |
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Public Opinion Polls |
Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population Since the 1930's, governmental's decision makers have relied heavily on public opinion polls because it estimates how each population feels on issues. |
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Straw Poll |
Unscientific survey used to gauge public opinion on a variety of issues and policies Straw Polls were used to predict the popular vote, which did in the victory for Woodrow Wilson |
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Sample |
A subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion One of the three errors for the straw poll is its sample, it oversampled the upper middle class and the wealthy. |
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Exit Polls
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Polls conducted as voters leave selected polling places on Election Day The result for Exit Polls are used to help the media predict the outcome of key races and they provide independent assessment of why voters supported particular candidates. |
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Tracking Polls |
Continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support. Tracking polls involve small samples and are conducted every 24 hours, they monitor short-campaign developments and the effects of their campaign strategies. |
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Push Polls |
Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate. Push polls are questions that go over the line and designed to give respondents negative information about a candidates opponent to push them away from the candidate and toward the one paying for the poll. |
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Random Sampling |
A method of selection that gives each person in a group the same chance of being selected. Pollsters use the method of Random Sampling to take a sample of the universe in which they are interested because it gives each potential voter the same chance of being selected. |
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Stratified Sampling |
A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population. Stratified sampling solve the problem of undersample or oversampling key problems that are not likely to vote. |
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Margin of Error |
A measure of the accuracy of public opinion poll Margin of error work with a big sample size and are difficult to make predictions in close elections. |
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Political Socialization |
The process through which individuals acquire their political belief and values. Demographic characteristics, family, school, peers, mass media, and political leaders are often important influences of political socialization |
