Cgd 318 Entire Course / Public Relations Practices & Promotional Writing

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CGD 318 Entire Course / Public Relations Practices & Promotional Writing

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CGD 318 Week 1 DQ 1 What is Public Relations

CGD 318 Week 1 DQ 2 Public Relations and Crisis Management

CGD 318 Week 1 Quiz

CGD 318 Week 2 Assignment To Accept or Reject a Client

CGD 318 Week 2 DQ 1 Public Relations Research

CGD 318 Week 2 DQ 2 Publics & Public Opinion

CGD 318 Week 2 Quiz

CGD 318 Week 3 Assignment News Release

CGD 318 Week 3 DQ 1 The Audience

CGD 318 Week 3 DQ 2 Public Relations Tactics

CGD 318 Week 3 Quiz

CGD 318 Week 4 DQ 1 Global Impact of Public Relations

CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment

CGD 318 Week 4 Quiz

CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations

CGD 318 Week 5 DQ 2 Public Relations in the 21st Century

CGD 318 Week 5 Focus of the Final Paper

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CGD 318 Week 2 Assignment To Accept or Reject a Client

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To Accept or Reject a Client. A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. He wants you to try to place favorable stories about the baseball star in the media and create a positive environment for him. If formally accused, it could mean irreparable damage to his baseball career.

You are not asked to do anything unethical. The money is quite good, and you know the publicity from working on the case will probably help your public relations consulting career, especially if the athlete is exonerated. Would you take the account?

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CGD 318 Week 3 Assignment News Release

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News Release. Review the section entitled “The Format of a News Release” in the beginning of Chapter 10. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format. Include at least one scholarly resource in addition to the course text.

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CGD 318 Week 5 DQ 2 Public Relations in the 21st Century


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Public Relations in the 21st Century. Select an organization from the United States and assess the methods with which this organization uses communication instruments such as traditional or social media for its public relations campaign. To what extent has this company incorporated newer media into its public relations strategy? Use the course materials and other research data to support your position. Respond substantively to at least two of your classmates’ postings.

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CGD 318 Week 5 Final Paper

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For the Final Paper, you will be evaluating the public relations practices at an organization based on all the chapters in the course text.

Develop a paper that answers the following questions based on the organization of your choice. You may pick any organization as long as your choice has information available to answer the following questions.
1. Analyze how the organization used public relations to create a brand and influence public opinion.
2. How is your selected organization adapting to the social media sites and other venues in the 21st century?
3. Identify a crisis that the organization has faced or is facing and analyze how it was or is being handled by the organization (include an evaluation of the organization’s response to the crisis in your analysis).