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18 Cards in this Set
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CGD 218 Entire Course / Visual Literacy in Business
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CGD 218 Week 1 Assignment Why is Visual Literacy Important
CGD 218 Week 1 DQ 1 Using Visuals to Communicate CGD 218 Week 1 Journal The Evolution of Media CGD 218 Week 2 Assignment Final Project - Step Two CGD 218 Week 2 DQ 1 Typography in Business CGD 218 Week 2 DQ 2 Bauhaus Manifesto CGD 218 Week 3 Assignment Using Photographs from the Web CGD 218 Week 3 DQ 1 Photography and Composition CGD 218 Week 3 DQ 2 Motion Pictures CGD 218 Week 3 Journal Visual Communication Today CGD 218 Week 4 Assignment Final Project - Step Three CGD 218 Week 4 DQ 1 Brand Identity CGD 218 Week 4 DQ 2 Advertising CGD 218 Week 5 DQ 1 Social Media CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business CGD 218 Week 5 Journal Packaging Visual Communication CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a MessageCGD 218 Week 1 Assignment Why is Visual Literacy Important |
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CGD 218 Week 1 Assignment Why is Visual Literacy Important
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Why is Visual Literacy Important? Watch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It (http://tedxtalks.ted.com/video/TEDxDartmouth-Brian-Kennedy-Vis;search%3Abrian%20kennedy), and address the following questions:
1. Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition. 2. Explain how visual literacy can be considered a universal language. 3. Examine how visual literacy can impact communication and global understanding. Your paper should be 1-2 pages in length, excluding title and reference page, and formatted to APA style. |
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CGD 218 Week 1 DQ 1 Using Visuals to Communicate
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Using Visuals to Communicate. Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message.
As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. |
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CGD 218 Week 1 Journal The Evolution of Media
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The Evolution of Media. Over the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. Now, more than ever, the average person is capable of creating and distributing professional-looking visual communication.
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CGD 218 Week 2 Assignment Final Project - Step Two
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Final Project- Step Two. Last week, you discussed a possible message to communicate in your final project. For this assignment, you will develop an outline that clarifies your message and expands upon it, filling in any gaps that either your classmates identified in the discussion forum, or you identified over the past week.
Your outline should include the following elements: A description of your message, and the desired results |
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CGD 218 Week 2 DQ 1 Typography in Business
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Typography in Business. Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.
Example: Sample A: |
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CGD 218 Week 2 DQ 2 Bauhaus Manifesto
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Bauhaus Manifesto. Your textbook describes design in light of the Bauhaus manifesto.
According to the Bauhaus Design History (http://designhistory.org/Bauhaus_pages/BauhausOrigins.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.” |
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CGD 218 Week 3 Assignment Using Photographs from the Web
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Using Photographs from the Web. Today more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we?
Watch the video Copyright Basics (http://www.copyright.com/content/cc3/en/toolbar/education/resources/ copyright_basics1.html). Then, in a 2- to 3-page paper, examine the benefits and challenges associated with having so many visuals available to us today. Describe the possible ethical and legal implications of using these photos, and explain how these issues can be avoided. |
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CGD 218 Week 3 DQ 1 Photography and Composition
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Photography and Composition. When considering magazines like National Geographic, or social media like Pinterest, it becomes evident that photography plays an instrumental role in visual communication. However, creating an impactful photograph is not always easy.
Your textbook explains the importance of design and composition in successful photography. For this discussion, locate a photograph (either on the Web or in print) that strategically uses at least three elements of design (e.g., balance, color, asymmetry, etc.). T |
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CGD 218 Week 3 DQ 2 Motion Pictures
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Motion Pictures. Like photographs, motion pictures are a significant medium for visual communication.
View at least three documentary film trailers (Recommended: iTunes Movie Trailers: Documentary (http://trailers.apple.com/trailers/genres/documentary/) Based on one of the trailers, what do you think is the intended message of the documentary? What are motion pictures able to do that photos and still images cannot, and how does that impact the message being communicated? Can you think of any ethical concerns or controversial issues related to the use of motion pictures as a communication medium? Explain. |
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CGD 218 Week 3 Journal Visual Communication Today
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Visual Communication Today. Visual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). Do any stand out in your mind? If so, why do you think they were so effective in getting your attention? Are there any trends you are noticing specifically in today’s media?
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CGD 218 Week 4 Assignment Final Project - Step Three
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Final Project- Step Three. You should now have a strong outline for the message you plan to communicate in your final project, as well as a good idea of how you want to incorporate visuals. This week, locate at least five possible visuals that you might utilize for your final project (e.g., photographs, drawings, video clips, screenshots, etc.), and add them to your existing project draft. Be sure to reference any visuals that you did not create. Then, 1-2 pages, explain why you selected the visuals you did, how they support your intended message, and what reaction or results you hope to gain from the use of these visuals.
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CGD 218 Week 4 DQ 1 Brand Identity
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Brand Identity. As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.”
For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above. |
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CGD 218 Week 4 DQ 2 Advertising
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Advertising. The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:
“Don’t tell me about your manure, tell me about my flowers” View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication. Obama: “Hope” (Political Campaign Poster) |
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CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a Message
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Assignment Instructions: Visual media can have significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.
For this project, use the concepts you’ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to choose one of these examples, or select one that is not listed. Examples of Business Communication How Each Example Might Look for Your Assignment |
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CGD 218 Week 5 DQ 1 Social Media
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Social Media. Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media
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CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business
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Reflecting on Visual Literacy in Business. Review the concepts we’ve covered in the past few weeks of this course, and list five take-away’s. Explain why the five take-away’s are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you’d like to explore further
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CGD 218 Week 5 Journal Packaging Visual Communication
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Packaging Visual Communication. Over the past few weeks, you’ve worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. Finally, describe how failing to put as much effort into the preparation stage could be detrimental to the ultimate communication of your message, and describe how this concept can be applied to the messages you communicate in your work environment
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