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13 Cards in this Set
- Front
- Back
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Need |
inner state of tension disequilibrium from ideal or desired ststae
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inner state of tension _____ peoples ______ to behave in specific ways to ____. |
increases willingness eliminate it |
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Characteristics of needs |
Dynmanic internally or externally recognized needs can conflict |
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Want |
a particular form of consumption used to satisfy a need |
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Quartet of needs |
need for : affilitaion power achievment uniquness |
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Defin motivation |
an inner state of arousal that provide energy needed to achieve a goal
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Descrbe maslow's heirrachy of needs |
bottom to top physiological safety and security social ego self-actualization |
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Problems with Maslow's |
needs not always ordered in this way ordering not consistent across cultures needs do not always existin in hierarchy |
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3 types of need/motivation conflicts |
approach - approach approach - avoidance avoidance - avoidance
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approach - approach |
choose between 2 equally desirable alternative |
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approach - avoidance |
simultantelously wants to engage in a behavior and avoid it example teens smoking
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avoidance - avoidance |
choose between two equally undesirable alternatives |
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4 cultural dimensions identified by Hofstede |
power distance uncertainty avoidance individual ism / collectivism femininity / masculinity |
