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32 Cards in this Set
- Front
- Back
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What are the three steps to the writing process?
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Planning, writing, and completing
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General purpose
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to inform, persuade, or to collaborate with your audience
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Specific purpose
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to determine the specific purpose, think of how the audience's ideas or behavior should be affected by the message.
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Journalistic approach
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Check to see whether your message answers who, what, when, where, why, and how
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medium
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the form through which you choose to communicate your message.
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Topic
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the broad subject
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Main idea
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a specific statement about the topic of your message
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Scope
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the range of information you present, the overall length, and the level of detail
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"you" attitude
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by speaking and writing in terms of your audience's wishes, interest, hopes, and preferences.
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Bias-free language
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avoid words and phrases that might offend your audience
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Style
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the way you use your words to achieve a certain tone
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Tone
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Overall impression
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Functional words
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(conjunctions, prepositions, articles, and pronouns) express the relationships among content words (nouns, verbs, adjectives, and adverbs)
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Content words
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have both denotative (explicit, specific) meaning and a connotative (implicit, associative) meaning
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Denotative meaning
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the literal, or dictionary, meaning
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Connotative meaning
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includes all the associations and feelings evoked by the word.
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Abstract word
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expresses a concept, quality, or characteristic
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Concrete word
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stands for something you can touch or see.
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Simple sentence
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has one main clause
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Compound sentence
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has two main clauses
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Complex sentence
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has one main clause and one subordinate clause.
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Compound-complex sentence
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has two main clauses and at least one dependent clause
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Topic sentence
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the sentence that introduces the topic
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Heading
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a brief title that tells readers about the content of the section that follows.
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Subheadings
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are subordinate to headings, indicating subsections with a major section.
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Descriptive headings
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identify topic but do little more.
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Informative headings
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generally more helpful than descriptive ones
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Typeface
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refers to the physical design of letters, numbers, and other text characters.
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Serif typefaces
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have small crosslines (serifs) at the ends of each letter stroke
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Sans Serif typefaces
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have no serifs
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What is media richness?
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A medium's ability to
1. convey a message through more than one informational cue 2. facilitate feedback 3. establish personal focus |
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Steps to establish credibility
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Honesty
Objectivity Awareness of audience needs Credentials, knowledge, exp Endorsements Performance Communication style |
