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93 Cards in this Set
- Front
- Back
Advertising
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paid announcements through various forms of media designed to bring attention to a company’s product or service
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IMC
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a concept designed to make all aspects of marketing work together
Integrated Marketing Communication |
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Promotion Mix
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the combination of communication methods used for one or a group of related products
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Public Relations
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the practice of creating and maintaining goodwill through non-paid forms of communication such as charity events, contributing articles to newspapers or trade magazines, etc.
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Qualifying
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determining if a potential customer has the ability, authority and desire to purchase a product
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Personal selling
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face to face interaction where a prospective customer is persuaded to make a purchase
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publicity
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type of non-paid promotion that involves disseminating information to various media to gain public interest
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word-of-mouth promotion
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a tool that involves people passing information about products they have used
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trial close
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a question or statement that moves the selling process to the end
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sales promotion
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activities such as contests, demonstrations or special offers used to stimulate sales
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blog
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online entries made by individuals with an area provided for users to discuss posts
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product placement
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a non-traditional form of promotion where products appear in film, on television or in other media
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promotion
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communicating with the public to influence them to buy products or services
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prospect
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a possible customer judged on his/her authority, ability and willingness to buy
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viral marketing
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encouraging the spread of product information from person to person
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Cash flow
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a measure of a company’s financial health found by calculating the difference between cash receipts and cash payments
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current assets
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a balance sheet account combining assets that are expected to be converted to cash within a year
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double-entry
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an accounting technique that records financial information as both a debit and a credit
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fixed assets
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tangible property that a firm owns and does not convert quickly into cash
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independent audit
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an examination of a firm’s financial statements done by a certified public accountant (CPA) who is not an employee of the firm
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liquidity
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the ability of an asset to be converted into cash quickly without any impact on the price of the asset
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managerial accounting
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the branch of accounting that measures, analyzes and communicates information about a company’s operations to internal managers to aid their decision making
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trial balance
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an informal accounting schedule that lists general ledger account balances at a point in time.
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accounting cycle
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a sequence of procedures repeated in the same order from the point of the transaction to its appearance in the financial statements
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accounts payable
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money owed by a company to its suppliers and/or vendors for products or services purchased on credit
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balance sheet
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financial statement that shows the financial position of a company on a specific date
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cost of goods
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the costs of obtaining raw materials and all parts involved in producing the finished goods sold to consumers
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gross profit
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the difference between revenue from the sale of goods and the costs related to producing those goods
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ledger
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the accounting book in which transactions are listed in separate accounts
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liabilities
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a company’s debts or obligations that come about during the course of business operations
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revenue
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the income a company receives from its main business activities during a specific period of time
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annual report
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an audited document required by the SEC containing financial information and provided to shareholders at the end of the year
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bonds payable
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long-term debt owed by a company to investors who have purchased bonds
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depreciation
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noncash expense that reduces the value of an asset over a prescribed period of time due to wear and tear, age, or obsolescence
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income statement
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a financial statement that summarizes a firm’s performance and indicated the profitability (or loss) over a period of time
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intangible assets
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Non-monetary assets that cannot be seen, touches or physically measured
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notes payable
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short- or long-term obligations to banks or other creditors based on formal written agreements
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operating expenses
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expenses incurred as a result of normal business activities in an organization, but not directly associated with production
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retained earnings
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earnings reinvested in the business or used to pay off debt
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cost of capital
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the expected rates of return for the different types of capital used to finance the business
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debt financing
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a method of financing in which a company receives a long, issues bonds and receives trade credit and promises to repay it
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line of credit
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unsecured credit extended to a borrower by a bank or vender for a specific time period
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revolving credit
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line of credit where, for a fee, a customer can borrow up to a preapproved amount and use funds as needed
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equity financing
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a method of financing in which a company issues shares of its stock reinvests company earnings, or obtains funds from venture capitalists
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promissory note
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a document signed by a borrower promising to repay a loan at a specific fate or predetermined terms
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operating budget
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a forecast of estimated income, expenses and revenue for a given period of time
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secured bond
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a debt instrument backed by collateral
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capital expenditure
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funds used to acquire or upgrade assets such as land, buildings, and machinery and equipment
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commercial paper
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unsecured promissory note issued by a corporation or bank with a short maturity date
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factoring
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a financing method in which a business sells accounts receivable at a discount to raise funds
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indenture terms
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an agreement between a lender and borrower that details specific terms of a bond such as maturity date and interest rate
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leverage
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the degree to which a business uses borrowed money to finance production and growth
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venture capital
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money provided by private investors to startup firms that are believed to have growth potential
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financial management
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planning, organizing, directing and controlling the financial resources of a firm
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revenue
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an estimation of revenue and expenses over a specified future time period
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secured loan
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a loan agreement where assets are pledged by the borrower to decrease the risk for the lender
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finance
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the business function that involved raising and managing funds
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capital budget
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a plan to finance long-term assets such as plant, machinery, and equipment
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short-term finance
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a form of financing with payment due in one year or less
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unsecured loan
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a loan agreement that is not backed by assets of the borrower
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cash budget
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a financial plan that summarized estimated cash receipts and disbursements for a period of time.
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stock exchange
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a market in which securities are bought and sold
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sinking fund
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a fund in which a company sets aside money to enable it to repay bonds on the bond’s maturity date
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commons tock
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securities that represent equity ownership in a corporation
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investment banker
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a banker who deals primarily in underwriting new securities
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debenture bond
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(unsecured) a debt instrument not secured by collateral
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maturity date
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the date on which an obligation, such as a bond, must be repaid in full
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bonds
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a debt investment in which an investor loans money to a corporation or government entity for a specific period of time at a fixed interest rate.
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stock split
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a corporate decision to divide a company’s existing shares into multiple shares
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stock
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securities that represent ownership in a corporation with owners having a claim on the corporation’s assests and earnings
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capital gains
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the amount by which the selling price of an asset exceeds the purchase price
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prospectus
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a formal written document filed with the SEC to sell securities that describes the plan for a business
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mutual fund
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a professionally managed, diversified investment vehicle funded by many investors for the purpose of investing in stocks, bonds, and other assets.
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diversification
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an investment technique that mixes a variety of stocks, bonds, and other securities to minimize risk
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IPO
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the initial sale of a stock to the public by a private company
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Dividends
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the distribution of a portion of a company’s profits to common and preferred shareholders
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OTC market
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a market maintained by securities dealers for the purpose of selling securities not listen on a stock exchange.
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nonbanks
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institutions without lending and deposit services as part of their financial activities
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smartcard
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a card with digital coding that stores information and can be used for many things
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CD
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a savings certificate entitling the owner to receive interest
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Debit card
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a bank card that allows customers to have immediate access to their funds via electronic means
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Reserve requirement
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the amount of case that a financial institution must hold on deposit with the Federal Reserve
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discount rate
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the rate of interest determined by the Federal Reserve as the minimum rate for eligible banks to borrow short term funds
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credit unions
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a non-profit financial institution that is owned and operated by its members
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demand deposit
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an account such as a checking account, from which previous deposits can be withdrawn at any time without notice.
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time deposit
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a deposit at a savings institution that earns interest and can require prior notice before the owner withdraws money
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SEC
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the federal agency charged with regulating the securities markets in order to protect private investors
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World Bank
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global organization whose focus is on financing economic development and improving standards of living and quality of life
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Letter of credit
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a bank document that guarantees a payment for goods will be made
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IMF
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global organization charged with lowering trade barriers and helping to stabilize currencies of member countries
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Commercial bank
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an institution that accepts deposits, makes business loans, and offers related services
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Open-market
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the buying and selling of government securities and commercial paper to regulate the money supply
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FDIC
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the federal agency that insures deposits in national banks and other member institutions
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