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14 Cards in this Set
- Front
- Back
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4 kinds of businesses
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marketers, service, extractors, manufacturers
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3 types of manufacturing
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custom, processing, mass
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7 activities businesses perform
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get ideas, raise capital, buying goods, human resources, market, produce goods, keep records
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managers are responsible for coordinating:
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capital, human, natural
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5 things managers focus on
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planning, organizing, staffing, leading, controlling
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3 business organizations
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franchise, cooperatives, nonprofit corporations
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5 ways of leadership
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understanding, judgement, confidence, honesty, courage
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5 relationship skills
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self understnding, understanding others, communications,team building, job satisfaction
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5 kinds of influence skills
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position, reward, expert, identity,formal vs informal
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kinds of leadership characteristics
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strategic, mixed, tactical
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4 marketing elements or the 4 P's
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PRODUCT, place, price, promotion
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8 marketing functions for and exchange to occur
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buying, selling, transporting, storing, financing, researching, insuring, pricing
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4 important differences that have to be considered in developing an effective channel of distribution
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quantity, assortment, location, the time
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steps to be an effective seller
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preapproach, approach, demonstration, questioning, close, follow-up
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