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5 Cards in this Set
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- Back
- 3rd side (hint)
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Marketing |
The action of a business promoting and selling goods/services |
The action of a business... |
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Marketing mix |
A business tool used to increase sales of a product. It consists of price, product, place and promotion |
A business tool... |
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Marketing strategies |
A process that allows a business to focus limited resources on the best opportunities to increase sales of a product |
A process that... |
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Quota sampling |
A method of sampling where interviewees are selected in proportion to the consumer profile of the target market |
A method of sampling... |
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Market research |
The systematic collection and analysis of data in order to assist the marketing process |
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