STATEMENT OF THE PROBLEM Any Research has it’s own importance in any business organization . The research shows the real fact about product as well as organization. Research is a systematic and scientific investigation of any idea either precise or abstract from a continuous basis for learning, it could be either exploratory or descriptive. According to above definition research is a systematic and scientific investigation through which any organization try to find out its strength and weakness as well as opportunity and threat. As we know in the present era the business activities have become more complex and complicated due to modern technology, globalization and liberalization and
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To know influencing factor to buy Hindustan Rubber Mills.
To know the satisfaction level of consumers.
To know the customer opinion about Hindustan Rubber Mills.
It ascertains the position of a company in a specific industry
It indicates the present and future trends of the industry and thus points out how the company’s affairs are to be managed.
MANAGERIAL USEFULNESS OF THE STUDY
It helps in the development and introduction of new products and services
The distribution(home delivery ) of marketable goods
The size, nature and organizations of the sales
The demand creation activities
It helps in assessing and enhancing the effectiveness of sales management
It can reduce the risk involved in marketing decisions.
The study helps in finding the weaknesses, if any in the organization and the steps taken to avoid them.
The suggestions from the employees will help management to make changes in the desired field.
TYPE OF RESEARCH AND RESEARCH DESIGN
The objective of the present study can be accomplished by conducting a systematic market research. Market research is the systematic design, collection, analysis and reporting of data and findings that are relevant to different marketing situations facing the company. The marketing research process that will be adopted in the present study will consist of the following …show more content…
This is one of the most effective and popular techniques used in surveys. However, we had to be careful when drawing up questionnaires. Before deciding on the questions, it was important to understand the exact nature of information required and who should be interviewed. The knowledge level of target respondents was kept in mind, while drawing of questions. The major junk of the customer was basically from urban background. The questionnaires were designed in English.
Sampling:
The sample is a subset of a unit of a population, collected as a representation of it. The proper sample design is essential in marketing research. The sample has to be collected in such a way, that it represents the population. The sample was taken from all the segments of the customers.
Sample Size:
The size of the sample is an important element in the research process as it has a direct affect on the result of the research. As a size of sample increases, accuracy and reliability of the research results also increases. However, the cost of the research also increases. Therefore, we need to make a trade off between the accuracy and cost of research. Type of project was another important aspect of deciding the sample
To know influencing factor to buy Hindustan Rubber Mills.
To know the satisfaction level of consumers.
To know the customer opinion about Hindustan Rubber Mills.
It ascertains the position of a company in a specific industry
It indicates the present and future trends of the industry and thus points out how the company’s affairs are to be managed.
MANAGERIAL USEFULNESS OF THE STUDY
It helps in the development and introduction of new products and services
The distribution(home delivery ) of marketable goods
The size, nature and organizations of the sales
The demand creation activities
It helps in assessing and enhancing the effectiveness of sales management
It can reduce the risk involved in marketing decisions.
The study helps in finding the weaknesses, if any in the organization and the steps taken to avoid them.
The suggestions from the employees will help management to make changes in the desired field.
TYPE OF RESEARCH AND RESEARCH DESIGN
The objective of the present study can be accomplished by conducting a systematic market research. Market research is the systematic design, collection, analysis and reporting of data and findings that are relevant to different marketing situations facing the company. The marketing research process that will be adopted in the present study will consist of the following …show more content…
This is one of the most effective and popular techniques used in surveys. However, we had to be careful when drawing up questionnaires. Before deciding on the questions, it was important to understand the exact nature of information required and who should be interviewed. The knowledge level of target respondents was kept in mind, while drawing of questions. The major junk of the customer was basically from urban background. The questionnaires were designed in English.
Sampling:
The sample is a subset of a unit of a population, collected as a representation of it. The proper sample design is essential in marketing research. The sample has to be collected in such a way, that it represents the population. The sample was taken from all the segments of the customers.
Sample Size:
The size of the sample is an important element in the research process as it has a direct affect on the result of the research. As a size of sample increases, accuracy and reliability of the research results also increases. However, the cost of the research also increases. Therefore, we need to make a trade off between the accuracy and cost of research. Type of project was another important aspect of deciding the sample