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18 Cards in this Set
- Front
- Back
Why do we study business communications? |
More important than ever. There are more mediums, more diversity, more technology, access 24/7, global economy, shrinking management layers, competitive job market. And ethical considerations |
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Business communication process (6 steps) |
1. Sender has an idea 2. Sender encodes the idea 3. Sender selects the channel to transmit 4. Sender Transmits the idea 5. Receiver decodes the idea. 6. Feedback |
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5 steps to Sender has an idea |
Form idea, clarify idea, define purpose, how idea should be presented, anticipate |
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Sender Encodes Idea (2 Steps) |
1. Converting an idea into words or gestures. 2. Should consider the audience |
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Receiver decodes the message (2 Steps) |
1. What is the meaning of the message? 2. Decoding can be interrupted by distractions |
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Feedback (2 Steps) |
1. Feedback returns to the sender 2. Identifies comprehensiveness of the message |
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5 Failures to communications |
1. Failure in sent message 2. Bypassing (misunderstanding meaning of words) 3. Difference of frame of reference. 4. Language barriers 5. Distractions. |
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Business Writing should be these 4 things |
1.Purposeful 2. Economical 3. Audience Oriented 4. Achieve your communication goal |
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Writing Process (3 Steps) |
1. Prewriting 2. Drafting 3. Revising |
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Analyze |
Why are you sending the message? |
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Anticipate (2 Steps) |
1. Profiling your audience 2. Selecting your channel |
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Richness |
extent to which a channel/medium recreates or represents all information available in original message. |
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Profiling your audience (7 Steps) |
1. Audience Demographics 2. Primary/Secondary 3. Internal/External 4. Direction of Audience 5. Background, Role, Title, Position 6. Beliefs, Values, knowledge, interest 7. Industry/sector |
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Select the Channel (9 Steps) |
1. Importance of message 2. Need for record keeping 3. Timing 4. Interactivity 5. Cost 6. Formality 7. Confidentiality 8. Receivers preference 9. Context |
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Adapt |
Creating Message that suits the audience based on analysis. |
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Drafting (3 Parts) |
1. Research 2. Organize 3. Draft |
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Revising (3 Parts) |
1. Edit (Is it clear, concise, direct, readable) 2. Proofread (Check for any mistakes) 3. Evaluate (Did it accomplish what it was intended for) |
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Digital Media (7 Types) |
1. E-mail 2. Interoffice Memo 3. Instant Messaging 4. Texting 5. Website 6. Blogging 7. Social Media |