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18 Cards in this Set

  • Front
  • Back

Why do we study business communications?

More important than ever. There are more mediums, more diversity, more technology, access 24/7, global economy, shrinking management layers, competitive job market. And ethical considerations

Business communication process (6 steps)

1. Sender has an idea


2. Sender encodes the idea


3. Sender selects the channel to transmit


4. Sender Transmits the idea


5. Receiver decodes the idea.


6. Feedback

5 steps to Sender has an idea

Form idea, clarify idea, define purpose, how idea should be presented, anticipate

Sender Encodes Idea (2 Steps)

1. Converting an idea into words or gestures.


2. Should consider the audience

Receiver decodes the message (2 Steps)

1. What is the meaning of the message?


2. Decoding can be interrupted by distractions

Feedback (2 Steps)

1. Feedback returns to the sender


2. Identifies comprehensiveness of the message

5 Failures to communications

1. Failure in sent message


2. Bypassing (misunderstanding meaning of words)


3. Difference of frame of reference.


4. Language barriers


5. Distractions.

Business Writing should be these 4 things

1.Purposeful


2. Economical


3. Audience Oriented


4. Achieve your communication goal



Writing Process (3 Steps)

1. Prewriting


2. Drafting


3. Revising

Analyze

Why are you sending the message?

Anticipate (2 Steps)

1. Profiling your audience


2. Selecting your channel

Richness

extent to which a channel/medium recreates or represents all information available in original message.

Profiling your audience (7 Steps)

1. Audience Demographics


2. Primary/Secondary


3. Internal/External


4. Direction of Audience


5. Background, Role, Title, Position


6. Beliefs, Values, knowledge, interest


7. Industry/sector

Select the Channel (9 Steps)

1. Importance of message


2. Need for record keeping


3. Timing


4. Interactivity


5. Cost


6. Formality


7. Confidentiality


8. Receivers preference


9. Context

Adapt

Creating Message that suits the audience based on analysis.

Drafting (3 Parts)

1. Research


2. Organize


3. Draft

Revising (3 Parts)

1. Edit (Is it clear, concise, direct, readable)


2. Proofread (Check for any mistakes)


3. Evaluate (Did it accomplish what it was intended for)

Digital Media (7 Types)

1. E-mail


2. Interoffice Memo


3. Instant Messaging


4. Texting


5. Website


6. Blogging


7. Social Media