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6 Cards in this Set
- Front
- Back
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FIRMS STRATEGY |
as the actions managers take to attain the goals of the firm |
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Profitability and equation to measure it |
rate of return that firm makes on invested capital formula- net profits divided by total invest capital |
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Profit growth |
measured by percentage increase in net profits over time |
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Value Creation(differentiation) V P C V CONSUMER SURPLUS PROFIT PER UNIT SOLD VALUE CREATED PER UNIT |
v= value of product to an average consumer P= price per unit C= cost of production per unit V-P= cosumer surplus P-C- profit per unit sold C-V- value created per unit |
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global web |
value of creation activities with different stages of the value chain being dispersed to those locations |
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experience curve |
pro |
