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57 Cards in this Set
- Front
- Back
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Strategic Planning
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The managerial process of creating and maintaining of a fit between the organization's objective and resources and evolving market opportunities.
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Marketing type that Produce type of products that customer prefer and affordable, such as Honda Civic is an example of ?
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Production Concept
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Marketing type that market type of product that are like: Mercedes Benz, High quality, performance and feature is an example of what type of marketing concept.
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Product Concept.
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Marketing type that is base on large scale of selling and promotion level. Base on an idea that people will buy more goods and services if aggressive sales technique are used and that hight sales result in high profits?
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Selling Concept
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Marketing that is base on improving consumer and society well being, such as Blue Cross and Medical Insurance is what type of marketing concept?
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Marketing Concept
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Marketing concept that is like Kaiser and Medical Services around the Bay Area are considered what type of marketing concept?
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Societal Marketing Concept.
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The different between customer gain and they way the company wants is?
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Customer Value
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Customer perceive performance relative to what is expect?
The customer evaluation of a good or service in terms of weather that good or service has met the customer's needs and expectations. |
Customer Satisfaction
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What are the two steps in TQM?
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1) Customer determined the quality standard
2) Quality can always improve. |
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Classifying human needs and motivation is?
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Maslow Needs
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The needs for food, water, shelter is?
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Physiological Needs
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The needs for security and freedom from pain and discomfort is an example of what type of needs?
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Safety needs
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The need for self respect and recognition and status is what type of need
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Self-Esteem needs
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What is the highest human need which refers to finding self-fulfillment and self-expression, reaching the poin in life at which people are what they feel they should be?
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Self Actualization
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People screen out information, happens when customers have bad experience with a particular brand?
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Selective attention
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Interpret information in a way that support current consumer believe. Occurs when consumers change or distort information that conflicts with their feeling or beliefs. RIO player and IPOD,
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Selective distortion
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Remember good points and forget the bad points. Good example is what happened to Chevron in Key West?
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Selective retention.
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State the problem and suggest solution is what type of research?
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Exploratory Research
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Markets potential for a product that people will buy the product is what type of research?
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Descriptive Research
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The research that look at cause and effect is what type of research?
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Casual Research.
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_____ is a market leader and growing fast. For example, computer manufacturers have identified notebook and handheld models as stars.
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Star
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A _____ is an SBU that usually generate more cash than it needs to maintain it market share. It is in a low-growth market, but the product has a dominant market share.
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Cash cow
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______ show rapid growth but por profit margins. It has a low market share in a high growth industry.
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Problem child
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A ___ has low growth potential and small market share.
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Dog
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Step 1
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Vision and Mission
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Step 2
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Define company's driving force
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Business that is build around specific aarea is called?
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Body of Knowledge
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Focus on market for product and service?
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Unique product or services
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Company make foot print is?
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Target market serve
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Step 3
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Assess company's strengths and weakness
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Step 4
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Scan the environment for opportunities and threat
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Step 5
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Identify KEY factors for success
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Step 6
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Analyze Competition
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Step 7
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Create organization goals and objectives
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What are the five guideline when it comes to create organization goals and objective in planning?
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Be specific, measurable, obtainable, realistic and challenge, and be written.
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Step 8
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Formulate Strategic
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Include experience curve, efficient labr, no frill good/services, government agencies, product design, reengineering, product innovation, new method of delivery (example costco and walmart)
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Cost Leadership
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Something unique that is value to buyers beyon just low price.
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Differentiation
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Starbuck is an example of what type of customer focus?
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Focus
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Step 9
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Translate strategic plans into action plans
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Step 10
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Establish Control
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Information that is collected for the first time; used for solving the particular problem under investigation is...
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Primary Data
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Data priviously collect for any reason is consider what type of data?
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Secondary Data
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Set of value perception associate with and influence on how you purchase is called?
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Culture
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Share value and intrest base on association with particular group.
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Subculture
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People equal in status/community esteem, who regularly socialize themselves both formal and imformal is called?
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Social class
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Buying pattern by group standard and has strong influence?
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Membership
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Formal group less influence on buying pattern.
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Secondary group
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Direct and indirect cause you to form behaviors.
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Reference Group
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Buy in idealized criteria
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Principle Orientated
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Reinforce social identity
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Self Orientated
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Drive on social position make purchase base on opinion of others
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Status Orientated
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Driven by desire for activities
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Action Orientated.
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Characterized by high involving and significantly by brand?
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Complex buy behavior
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Consumer has high involvement; they dont see any different
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Dissonance reducing
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Low consumer involvement; people dont see any different.
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Habitual
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Characterized; looking for something new
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Variety seeking
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