Bus 130 Midterm 2

Front 1

Firm that has lower cost will sell at lowest cost.

Back 1

Product Share Leadership

Front 2

Price higher than competition to cover image.

Back 2

Product quality

Front 3

Pricing just right to stay in business

Back 3

Survival

Front 4

Choose the right price to make the most profit

Back 4

Current Profit Max

Front 5

Price product base on marketing mix.

Back 5

Marketing mix.

Front 6

No body control the market

Back 6

Pure competition

Front 7

Range of provider that distinguish their product through promotion.

Back 7

Monopolistic

Front 8

Few seller that agree on the price.

Back 8

Oligopolistic

Front 9

One producer they can set any price they want as long as the government allow them to.

Back 9

Monopoly

Front 10

Make consumer feel the value of what they are paying for

Back 10

Consumer Perception

Front 11

High quality high price product pricing is?

Back 11

Premium Pricing

Front 12

Good quality product at low price is?

Back 12

Economy Pricing

Front 13

High quality product relative to cost?

Back 13

Good Value

Front 14

Selling a commodity and relying on brand or unique feature to charge high price

Back 14

Overcharge

Front 15

In product Mix decision: Selling extra on original product at reasonable price

Back 15

Product Line

Front 16

Setting price for products use in conjunction with the main product in order to force you to buy the product.

Back 16

Captive Product.

Front 17

Setting price for one particular thing

Back 17

By product pricing

Front 18

Buy several different products at one price.

Back 18

Product Bundling

Front 19

Get discount when selling to other business or selling to industry

Back 19

Functional pricing

Front 20

Selling the same product at 2 different price.

Back 20

Segmented price adjustment.

Front 21

Price the product so that customers will see value in the product.

Back 21

Psychological price adjustment.

Front 22

Pricing product below the listing price?

Back 22

Promotional price adjustment.

Front 23

Introduce a new product at a high price? Happen when you're the only one in the market that has the product.

Back 23

Market skimming

Front 24

Introduce a new product at a low price?

Back 24

Market Penetration

Front 25

In channel conflict when there is two different distributors?

Back 25

Horizontal Conflicts

Front 26

In channel conflict when there is a conflict between manufacture and distributor.

Back 26

Vertical.

Front 27

In channel design: Analyze consumer needs - move product from manufacture to consumer.

Back 27

Step 1

Front 28

In channel design: Channel objective and constraints- determine level of service and who is targeting, how often the consumer needs to buy the product.

Back 28

Step 2

Front 29

In channel design: Identify alternatives

Back 29

Step 3

Front 30

In channel Design: Evaluate alternative

Back 30

Step 4

Front 31

In channel Design: Design international distribution - international distributor is different due to local area.

Back 31

Step 5

Front 32

When Identify alternative in channel design: Stock your product as many places as possible is

Back 32

Intensive

Front 33

When Identify alternative in channel design: Distribute in certain place/area/store/ usually for high end product

Back 33

Exclusive

Front 34

When Identify alternative in channel design: Distribute to most area, but not all

Back 34

Selective

Front 35

In channel design evaluation alternative: How profitable are distributors is

Back 35

Economic

Front 36

In channel design evaluation alternative: How much control over product

Back 36

Control

Front 37

In channel design evaluation alternative: How adaptable

Back 37

Adapdability

Front 38

Divide market into distinct group of buyers with specific needs, characteristics or behavior who might require separate products or marketing mix

Back 38

Market segmentation

Front 39

One product or services to everyone

Back 39

Mass marketing

Front 40

Isolating a broad segment of market and adopting to meet consumers needs

Back 40

Segment marketing

Front 41

Focus on sub-segmentation of niches with indistinct

Back 41

Niche marketing

Front 42

Tailor product to meet individuals needs

Back 42

Micromarketing

Front 43

Tailor brand and promotion to the need of local customer

Back 43

Local marketing

Front 44

Tailoring product for individual

Back 44

Individual marketing

Front 45

Segmenting markets by county, size, density, or climate

Back 45

Geographic segmentation

Front 46

Segment market base on lifestyle

Back 46

Psychological

Front 47

age, height and etc....

Back 47

• Demographic segmentation

Front 48

d. Requirement for effective segmentation:- requirement - meet objectives

Back 48

Measurable

Front 49

d. Requirement for effective segmentation:- can enter the market and be able to market

Back 49

• Accessible

Front 50

Requirement for effective segmentation:large enough to be affective

Back 50

Substantial

Front 51

The requirement for effective segmentation: separate potential to non potential

Back 51

Differentiate

Front 52

d. Requirement for effective segmentation:able to sell product

Back 52

• Actionable

Front 53

Anything that can be offer to market for attention, acquisition, consumption

Back 53

Product

Front 54

Activity that benefits a party and is intangible in nature

Back 54

Service

Front 55

primary reason you buy product

Back 55

a. Core product

Front 56

Use differentiate with other product

Back 56

Actual product

Front 57

Adding consumer service to core and actual product (customer service, Warranty). Making product more appeal

Back 57

Augmented product

Front 58

1. Raw material-whatever require to make product
2. Capital item equipment-buying large pieces of equipment
3. Supplies and services- smaller purpose (lubricant, silicon )
4. Installation-pay extra to have equipment install
5. Accessories-extra capacity that go beyond (star buck-special favoring)
6. Professional service-legal fees, accounting fee, auditing fees

Back 58

Industrial Product.

Front 59

Advertising, promotion of product and imaging the company

Back 59

Corporate image

Front 60

Promoting products and celebrity

Back 60

Person marketing

Front 61

General specific ideas of marketing

Back 61

Ideas

Front 62

Measuring the product ability to satisfy your needs

Back 62

Product quality

Front 63

Incorporating customer’s desired features

Back 63

Product features

Front 64

-name,terms, sign, symbol, or design that differentiate ur product

Back 64

d. Branding

Front 65

Brand to the extent it creates brand loyalty

Back 65

Brand equity

Front 66

1. Suggest something about product
2. Easy to pronounce and recognize
3. Brand name is distinctive
4. Name translate to 4 languages
5. Brand capable of registration

Back 66

Brand name selection

Front 67

celebrity sell their name to identify product

Back 67

2. Licensing

Front 68

Develop a new item in same brand name

Back 68

Line Extension

Front 69

User the same brand name to launch new product

Back 69

2. Brand extension

Front 70

Numbers of brand in same product

Back 70

Multi-brand

Front 71

Offer new brand because new product will dilute existing brand

Back 71

New Brand

Front 72

Activities to design / product container for product

Back 72

Packaging

Front 73

Product line decision when it comes to offer different size it is?

Back 73

Product Stretching

Front 74

Adding more items in product line

Back 74

Filling

Front 75

Product mix decision: A number of different products line. Honda, Acura, etc.

Back 75

Product Mix Width

Front 76

Product Mix decision: Honda accord, honda civic

Back 76

Product mix length

Front 77

Number of version available in a product

Back 77

Product Mix Depth

Front 78

Challenges that have to do with aged of the product and technology is?

Back 78

New Product Development

Front 79

Looking in environment for new product to meet consumer needs

Back 79

New Product Development

Front 80

* Unique superior products- high quality, better feature than competition
* Well define product concept –access customer need and develop a product to meet those needs
* New product development process- planning and setting a systematic product process
* Acquisition –buying product and put name on it
* New product development process- come up with a brand new product

Back 80

Keys to new product development.