Bus 101 - Chapter 8

Front 1

Hypertext Transfer Protocol (HTTP)

Back 1

transfer and download Web information

Front 2

HTTPS

Back 2

HTTP secure for confidential data exchange

Front 3

Uniform Resource Locator (URL)

Back 3

unique address given to each Web site

Front 4

IP address

Back 4

a special numeric address

Front 5

Domain name

Back 5

unique name for a Web site, constructed with letters; also called URL

Front 6

Hypertext Markup Language (HTML)

Back 6

helps developer create Web pages; Determines look and location of content

Front 7

Extensible Markup Language (XML)

Back 7

enables creation of various data types; Conveys the meaning or content of the data

Front 8

XHTML

Back 8

combination of XML and HTML; Uses opening and closing tags to control format

Front 9

File Transfer Protocol (FTP)

Back 9

used to transmit whole files; Used in all downloads from Web sites; Any type of file can be transferred; Can place files on a server for shared use; Often used to deliver purchased software products on Web sites

Front 10

Really Simple Syndication (RSS)

Back 10

family of XML file formats that allow automatic downloads of content on a subscription basis; Helps users check for updates; Communicates short descriptions of content; Allows transmittal of new information; Useful on news Web sites; Also called Rich Site Summary

Front 11

Blog

Back 11

contraction of “Web log”; Invites surfers to post opinions and art; Focuses on a topic or set of topics

Front 12

Trackback

Back 12

a tool that notifies bloggers when their posts have been mentioned elsewhere on the Web

Front 13

Wiki (from Hawaiian, meaning “quick”)

Back 13

Web application that enables users to add to and edit the contents of Web pages

Front 14

Wikipedia

Back 14

a popular online encyclopedia

Front 15

Podcast

Back 15

publishing sound and video on the Web for download

Front 16

Instant messaging (IM)

Back 16

real-time chat; Form of synchronized e-mail

Front 17

Chat room

Back 17

communicate with a group

Front 18

Cookie

Back 18

small file that stores information about a Web site visitor, stored on the visitor’s computer

Front 19

Clickstream tracking

Back 19

tracks a surfer’s clicking activities

Front 20

Spyware

Back 20

traces and reports online behavior

Front 21

Proprietary technology

Back 21

intellectual property of developer, not free for all to use

Front 22

Business-to-business (B2B)

Back 22

trading between businesses only

Front 23

Search advertising

Back 23

advertisements placed on a search site result page

Front 24

Impression

Back 24

occurs when a page with a banner is downloaded

Front 25

Reach percentage

Back 25

the percentage of Web users who visited a site in the past month

Front 26

Banners

Back 26

images placed on Web sites that link to a company site selling a product or service

Front 27

Intranet

Back 27

network used only by employees of an organization

Front 28

Extranet

Back 28

network shared by employees of different organizations, usually business partners

Front 29

Exchange

Back 29

extranet for organizations that deal in products and services of a particular type; Exchange operator profits from transaction fees

Front 30

Auction

Back 30

sells a great variety of items

Front 31

Online business alliances

Back 31

collaboration between businesses in establishing a Web site

Front 32

Business-to-consumer (B2C)

Back 32

trading with the general public

Front 33

E-Tailing

Back 33

online retailing to consumers

Front 34

Fulfillment activities

Back 34

picking, packing, shipping

Front 35

Consumer profiling

Back 35

know customers better by gathering information about their online activities; Some consider this a violation of privacy

Front 36

Conversion rate

Back 36

the proportion of site visitors who make a purchase

Front 37

Reverse auction

Back 37

customers name their own price for desired goods and services

Front 38

Content providers

Back 38

offer information, artistic work, classified ads, and video

Front 39

Electronic bill presentment and payment (EBBP)

Back 39

provides online bills and payment options for customers

Front 40

Phishing

Back 40

type of fraud involving a fake Web site

Front 41

Extra-organizational workforce

Back 41

Companies purchase labor from a larger pool

Front 42

Mobile commerce, or M-commerce

Back 42

Business conducted on mobile devices

Front 43

Virtual world

Back 43

a combination of images, video, sound, and avatars that resemble the real world; Accessible for interaction by subscribers

Front 44

Avatar

Back 44

3D graphical character that represents a user in a virtual world

Front 45

Electronic Data Interchange (EDI)

Back 45

a system used prior to the Web to exchange documents electronically; owned by VANs

Front 46

Web site

Back 46

Web pages that make up information and links

Front 47

Internet server

Back 47

a computer connected to the Internet backbone

Front 48

Load balancing

Back 48

transfer data requests from a busy server to a less busy server

Front 49

Mirror servers

Back 49

servers with duplicated content

Front 50

Pure-play

Back 50

company whose entire business is online

Front 51

Brick-and-mortar

Back 51

company that owns physical stores and a Web site

Front 52

Web hosting

Back 52

Web server managing service

Front 53

Co-location

Back 53

server owned and managed by a client is co-located with other clients’ servers in a secure physical location

Front 54

Dedicated hosting

Back 54

client has exclusive use of an entire physical Web server

Front 55

Virtual private hosting

Back 55

simulates a single server, allowing a client to have its own domain name

Front 56

Shared hosting

Back 56

stores the client’s Web site on the same physical server as other clients

Front 57

Dynamic Web pages

Back 57

enable communication between browser and database

Front 58

Inquiry interface

Back 58

connects to database to allow user to search a catalog of products or services

Front 59

Order-fulfillment system

Back 59

picks, packs, and ships

Front 60

Commodity

Back 60

a product sold at roughly the same price by many vendors (no differentiation)