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20 Cards in this Set

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  • Back

What is critical thinking?

Critical thinking is a process that challenges an individual to use reflective, reasonable, rational thinking to gather, interpret and evaluate information and evidence in order to derive a judgment or conclusion

What are the building blocks of critical thinking?

Fact – Something that can be proven to be true


Assertion –Something that is held to be true, but which has not been, or cannot be, actually proven to be true


Opinion–Something that is believed to be true by the speaker, but that belief is not necessarily shared by others

What is a theory?

A theory is our best attempt to explain something based on what we currently know. It will contain facts, assertions and opinions.

What is an argument?

An argument is a process of reasoning that shows the relationship between ideas, and aims to convince others of the truth of your theory.

How do you assess an argument?

1. Structure


2. Clarity


3. Evidence
– Reliability


– Validity - accurate, precise, relevant & representative


4. Logic


5. Overall Evaluation on its strength

What are the two structures of arguments?

A deductive argument is based on logical necessity — if you can accept the premise, you must also accept the conclusion.




An inductive argument is based on probability — what conclusion is most likely to be expected or believed from the available evidence.

What is persuasion?

Persuasion is the process of convincing another to change his or her beliefs or behaviour through moral or logical argument.

What are the three persuasive appeals?

Logos - a rational appeal to the audience's ability to reason by proof for the claim




Pathos - an emotional appeal to the audience's sympathy and empathy supported by evidence designed to appeal to the emotions




Ethos - an ethical appeal to the audience to trust an expert's credibility and authority to support a claim

What are the purposes of oral presentations?

Inform – conveys factual information using clear examples and supporting material


Persuade – establishes a need in the audience and explains the action required to satisfy the need


Entertain – uses a variety of techniques so that the audience enjoys the presentation

How do you plan a presentation?

1. Define the purpose


2. Analyse the audience


3. Consider the context and setting


4. Identify the main ideas


5. Research and find supporting material for the message


6. Plan and organise the material

What are the logical patterns of organisation?

– Topical


– Chronological Order


– Spatial Order


– Cause-effect Order (or Process)


– Problem-Solution

What are the steps of Monroe's Motivated Sequence?

1. Attention


2. Need


3. Satisfaction


4. Visualisation


5. Action

What are the steps of preparing for a presentation?

1. Write the presentation


– Prepare listeners and arouse interest with an introduction


– Body develops central theme


– Conclusion reinforces main ideas


2. Rewrite for the ear


3. Organise the visual aids


4. Practice and revise the content

What is PREP for impromptu speaking?

Main Points, Reason, Example, Repeat Point

Techniques for maintaining audience attention

- Change the pace, medium or subject every 10 minutes


- Casting - who delivers what


- Audience Interaction

Key areas to address in a presentation

1. Texture (refers to different ways of addressing the audience)


2. Attention curve


3. Breaks and session lengths


4. A peep behind the curtain


5. Audience participation


6. Impact


7. Casting

7 tips for creating content for social media

1.Remember that it’s a conversation, not a lecture or a sales pitch


2. Write informally but not carelessly


3. Create concise, specific and informative headlines


4. Get involved and stay involved


5. If you need to promote something, do so indirectly


6. Be transparent and honest


7. Think before you post

Strategies for Business Communication on Social Networking Sites

1. Choose the best compositional mode for each message


-Consider purpose, platform and audience


2. Offer valuable content to members of your online communities


3. Join existing conversations in addition to starting your own


4. Anchor your online presence in a central hub


5. Facilitate community building


6. Restrict conventional promotional efforts


7. Maintain a consistent personality


8. Manage conversational threads

Erik Qualman's 4c's

Creating, Curating, Connecting, Culture

What are the types of job interviews?

• Single Interview – Conducted by one interviewer.


• Series Interview – Several interviews conducted by different interviewers


• Panel Interview – Conducted by a group of interviewers.


• Stress Interview – Places the interviewee in an anxiety-producing situation


• Virtual Interview – Conducted at a distance by Skype or similar video call applications.