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15 Cards in this Set
- Front
- Back
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Bandwagon
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Everyone is doing it; you should too
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Emotional Appeal
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using emotion to convince
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Celebrity Endorsement
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use a famous person
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Propaganda
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half truths ; used mainly in politics
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Purr words
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exaggerated adjectives
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Repetition
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over and over
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Snob appeal
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better than everyone else
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Humor
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funny because its memorable
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Individual Testimony
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average person says its good, so it must be
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Expert Testimony
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experts says good, so it must be
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Jingle
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musical tune put to a slogan
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Word of Mouth
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gossip/movie reviews
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Statistics
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numbers
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Factual Technique
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use facts overwhelming ; cant argue with them
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Audacity
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program that allows you to mix and edit music
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