Brc 6-19

Front 1

Appointment

Back 1

The criteria for an appointment is met when the prospect agrees to meet with the recruiter, at a specific day, either in the office or at his/her home, school, job to discuss Marine Corps Programs. This criteria meets the definition for appointment weather the prospect shows up or not.

Front 2

Area Canvass (AC)

Back 2

Meeting likely prospects face to face in your area to obtain their name and sufficient follow up information. To count as an AC, a recruiter must have sufficient follow up information. Just a name is not an AC contact.

Front 3

Buddy Program

Back 3

Special program which allows two or more people who sign up to begin recruit training together.

Front 4

CAT IIIA +

Back 4

An individual who scores 50 or better on the AFQT score of the ASVAB test. This score serves as a quality indicator.

Front 5

Collateral Material

Back 5

Material or equipment used by a recruiter to generate interest in, or provide information about the Marine Corps.

Front 6

Command Recruiting

Back 6

All active duty Marines who are not currently assigned as recruiters, who assist in the recruiting effort. There are 4 types of Command Recruiters:

1. Boot Camp Leave

2. Permissive Recruiter Assistant (PRASP)

3. Annual Leave

4. Permissive TAD (PTAD)

Front 7

Consult

Back 7

An authorized additional / special medical examination requested by MEPS when they are unable to provide conclusive medical diagnosis.

Front 8

Contract

Back 8

An applicant enlistment or reenlistment into the regular Marine Corps or Marine Corps Reserve. A recruiter receives credit for a contract when an individual enlists for the delayed entry program, or enters directly on active duty.

Front 9

Contact

Back 9

The term has three definitions

A. A local citizen who provides names to the recruiter and assists the recruiting effort (a contact card is completed on this individual)

Front 10

Contact

Back 10

The term contact has three definitions

B. Contact (TC) personally talking to the prospect on the phone

Front 11

Contact

Back 11

The term contact has three definitions

C. Contact (HV/AC/OT) a face to face meeting with an individual who appears to be eligible to make application for enlistment that results in the recruiter's getting a name and sufficient information for follow up. Talking to a person but not getting name, plus locator information, is not a contact.

Front 12

DEP

Back 12

Delayed Entry Program allows a prospect to enlist now, and then depart for recruit training within 365 days.

Front 13

Directs

Back 13

Individuals enlisted and shipped during the same month.

Front 14

Direct Mail

Back 14

A personal mail out of promotional material from a central distribution point.

Front 15

Disqualified (DQ)

Back 15

An applicant found unqualified for enlistment

Front 16

EAD Recruiter

Back 16

A reservist assigned to active duty for a period of two years to serve as an 8411.

Front 17

Electronic Priority Prospect Card (ePPC) Data Base/ Ad Portal

Back 17

Contains names of individuals who have requested information on the Marine Corps from various sources. The ePPC system is located in the Ad Portal at (https://adportal.marines.com) and contains the name, address, date of birth and, if provided by the individual, phone number and school. The ePPC system will identify the specific source lead code the prospect responded to (e.g website, High School, Mailing, Magazine).

Front 18

ERR

Back 18

Eastern Recruting Region

Front 19

EST

Back 19

Enlistment Screening Test is given by a recruiter to determine if the applicant is qualified to take further qualifying tests.

Front 20

Home Visit (HV)

Back 20

Defined as a visit to a house that you have never visited before to try to contact an individual that you have never talked to. A HV is not counted if you have spoken to the individual on the phone, met with the individual before, or has agreed to a visit. An appointment made at the prospect's home as a result of a previous contact is never a home visit.

Front 21

Interview

Back 21

A face to face sales presentation with a screened and basically qualified prospect. An interview only occurs after the recruiter has screened the prospect. A sales presentation given to an unqualified individual is not an interview, just a waist of time. An interview is carried for 90 days. The interview is dropped after a 90 day period.

Front 22

IRT

Back 22

Itinerant Recruiting Trip. Scheduled visits by a recruiter to a designated location other than a RS/PCS for the purpose of recruiting.

Front 23

Lead/Prospect

Back 23

All terms that apply to a name, which may, or may not, have a phone number / address attached. Leads / suspects / prospects all require the recruiter to make the initial contact with the individual. The names come in the form of lists, return cards, and referrals from local contacts, poolees, etc.

Front 24

Mission

Back 24

Is the number of new contracts to be written by Officer selection Officers of recruiters and placement of these contracts by category into the designated month/months so that the RS can achieve its shipping quota.

Front 25

New Working Applicant

Back 25

A New Working applicant is an individual who qualifies as a working applicant, is picked up by the RSS, is reported to the operations Officer and is accepted by the Operation's Officer. An NWA may also be an individual who was previously dropped as a Working Applicant either by the RSS or by the Operations Officer but becomes reaccepted by the Operations Officer. An individual will not be counted as a New Working Applicant twice within a 90 day period (this maintains the integrity of the data used in computing your activity analysis). An NWA can be carried for 90 days. NWA's are dropped after a maximum period of 90 days to maintain the integrity of data.

Front 26

Office Traffic Screened (OT)

Back 26

Defined as those individuals who walk in, or call in, or are brought in by others, to a recruiter's office to discuss enlistment. Do not include individuals who come in to the office as the result of scheduled appointments.

Front 27

MCRD Attrition

Back 27

The number of MCRD discharges divided by the total number shipped for a specified period. This is expressed as a percentage.

Front 28

MCRISS

Back 28

Marine Corps Recruiting Information Support System is an automated data system used to manage recruting efforts within Marine Corps Recruting Command.

Front 29

MEPS

Back 29

Millitary Entrance Procesing Station is the station that tests, physicals, and enlists individuals into the service. This is where all processing is accomplished, with the exception of testing done at METS or the high schools.

Front 30

METS

Back 30

Mobile Examination Test Site is a mobile team that processes applicants in the local area to determine mental qualifications before sending the applicants to the MEPS station for medical / enlistment processing.

Front 31

NROTC

Back 31

Naval and Marine Reserve Officer Training Corps is a program subsidized by the department of the Navy and offered at certain civilian educational institutions where the members work toward a baccalaureate degree while being trained to be Regular Officers in the Naval Services.

Front 32

Priority Prospect Card

Back 32

A PPC is the direct result of a request for additional information about the Marine Corps from media advertising or the Direct Mail Program. These PPC's are distributed through the electronic Priority Prospect Card (ePPC) system, daily. Leads or PPC should be vigorously worked. A PPC is generally a "hot lead" so the faster you act the better the results. A PPC or lead is useless without your follow up.

Front 33

Poolee

Back 33

An enlistee in the Delayed Entry Program (DEP).

Front 34

Pool Attrition

Back 34

The number of pool discharges divided by the total number of gross new contracts for a specified period. This is expressed as a percentage.

Front 35

PRASP

Back 35

Permissive Recruiter Assistant. Recent recruit training or formal school graduates ordered to temporary duty at a Recruting Substation to help in the recruiting effort.

Front 36

PTAD

Back 36

Permissive TAD Marines assigned in a temporary duty status to help the RSS in the recruiting effort. This category includes all Marines who are not classified as Permissive Recruiter Assistants.

Front 37

Recruiters on Production

Back 37

Those recruiters who are required to write new contracts each month.

Front 38

Referral

Back 38

An individual identified by name and reported to a recruiter as a prospect for enlistment. A referral can come from contacts, poolees, parents, and Command Recruiters. A referral card will accompany all SMCR and I-I referrals.

Front 39

Screening

Back 39

Screening is the process of weeding out those prospects not qualified for enlistment. Individuals that a recruiter meets, keeps appointments with, or who walk into the recruiter's office, must all be screened before conducting an interview. Screening a prospect before presenting a sales presentation will ensure that the recruiter does not wast time selling a prospect who is not qualified.

Front 40

Source (SRCE)

Back 40

The name, agency or program that produced a lead. In other words, WHERE DID THE NAME COME FROM? (Not who "influenced" the applicant to enlist). The back of the current S&R Sheet has a list of source codes.

Front 41

Telephone Call (TC)

Back 41

This is defined as the act of calling a prospect on the phone to schedule an appointment. This includes all phone calls from all types of lists and prospect applicant cards. A phone call is counted any time you dial a prospect's number and reach someone at that number, receive no answer, or reach an answering machine. A phone call is NOT counted if you get a busy signal or if the line is disconnected. Additionally, TC is NOT counted if an interview was already conducted within 90 days with the individual.

Front 42

Tier I, II, III

Back 42

These three categories show the education level of an applicant. Specific information can be found in the Military Personnel Procurement Manual.

Front 43

USMCR (K)

Back 43

A designation givin to those non-prior service personnel enlisted in the Marine Corps Reserve.

Front 44

WRAT

Back 44

Wide Range Achievement Test is used to test the reading ability of a prospect. This is normally the first step in the wrritten part of the screening process.

Front 45

WRR

Back 45

Western Recruiting Region.