Bmgt301 Final Exam

Front 1

operational effectiveness

Back 1

perfoming same task better than rivals

Front 2

strategic positioning

Back 2

performing different tasks than rivals, or same tasks in a different way

Front 3

operational effectiveness vs strategic positioning?

Back 3

OE means lower cost, SP means higher value

Front 4

competitive advantage

Back 4

firm can outperform rivals financially

Front 5

sustainable competitive advantage

Back 5

firm consistently financially outperforms industry averages

Front 6

resource view of competitive advantage?

Back 6

V(aluable resources)

R(are)

hard to I(mimitate)

hard to S(ubstitute)

Front 7

8 ways to sustain competitive advantage?

Back 7

differentiation, brand, imitation-resistant

scale, switching costs, network effects

distribution channels, patents

Front 8

what does VCA stand for?

Back 8

value chain analysis

Front 9

VCA Model

Back 9

pinpoint critical points within the primary and support activities within a firm, and determines how to implement IT to improve them, in order to help a firm have competitive advantage

Front 10

how many primary activities are in the VCA model and what are they?

Back 10

5! inbound logistics, outbound logistics, operations, marketing/sales, service activities

Front 11

how many support activities are in VCA and what are they?

Back 11

4, admin, HR, procurement, tech development

Front 12

Competitive Forces (5 Forces) Model

Back 12

buyer power, supplier power, threat of new entrants, threat of subtitutes, intensity of rivalry

Front 13

straddling?

Back 13

When a firm tries toadopt the business model of a successful rival while still maintaining itsexisting model.

Front 14

What are Netflixsources of competitive advantage?

Back 14

strong brand,their huge long tail, their collaborative filtering data (Cinematch),and their scale of operations (huge consumer base and distribution)

Front 15

What is Netflix's churnrate?

Back 15

Netflix’s churn rateis 4%,

Front 16

Innovator’s Dilemma

Back 16

managers can listen to consumers,invest in existing successful business, and build upon those aspects, but thismay ultimately bite them in the ass, because it means that they mightaccidentally ignore a rival with a “DISTRUPTIVE INNOVATION.”

Front 17

Two Characteristics of Disruptive Tech:

Back 17

1. Theyhave a set of performance attributes that existing customers don’t value yet

2. Overtime, they will invade established markets

Front 18

Metcalfe’s Law:

Back 18

o moreusers = more value

Front 19

Three Main Sources of Network Effect Benefits in story form.

Back 19

Users exchange info whichattracts even more users -> more users attract other firms who offer complimentarybenefits and add-ons -> the network grows larger, and increases your stayingpower because it’s more difficult for rivals to square up on you

Front 20

What is TCO?

Back 20

An economic measure of the full costof owning a product (usually used in terms of hardware and software), includingdirect costs (purchase price) + indirect costs of training, support, andmaintenance.

Front 21

How much of TCO is hardware/software?

Back 21

20%, the rest being indirect costs like maintenance and upgrades

Front 22

§ What is Web 2.0?

Back 22

Internetservices that foster collaboration and information sharing. Differs from Web1.0 specifically in that it has a focus on sharing, rather than Web 1.0’s focuson transactions and static activity.

Front 23

Why is Wikipedia of increasing importance to firms?

Back 23

Organizationscan seek to harness the collective intelligence (wisdom of crowds) of onlinecommunities. The openness of wikis also acts as a mechanism for promotingorganizational transparency and accountability.

Front 24

What is the most important part of the social network?

Back 24

the FEED.

Front 25

What are the main things you must refer to when training employees about social media use?

Back 25

“Three R’s.” Respect,Responsibility, Representation

Front 26

Three V's of Big Data?

Back 26

Variety, Velocity, Volume

Front 27

What are the main reasons we've starting shifting to a sharing economy?

Back 27

§ We have gotten comfortabletransacting through digital interfaces. We’re used to the idea of digitaltransactions.

§ Consumerization of digital. Shift toconsumers, wherein big technologies are developed for consumers first,and then afterwards being adapted for big business.

§ Infrastructure of trust, upon which we can layer a platform.Reviews, real world social capital, digitized trust.

Front 28

What is IT infrastructure's function?

Back 28

ITInfrastructure provides a platform for supportingall information systems in the business.

Front 29

6 components of IT infrastructure?

Back 29

hardware, software, data management tech,networking/telecomm, PEOPLE, procedures

Front 30

Moore’s Law

Back 30

microprocessing power! computer power doubles after every 18 months. this is leading to rise of nanotechnology, because we can now store data in much smaller physical chips

Front 31

Law of Mass Digital Storage

Back 31

amountof data being stored each year doubles. there is so much stored datadude

Front 32

3 technology drivers?

Back 32

[network economics, declining telecommcosts, tech standards]

Front 33

7 Current Hardware Trends?

Back 33

[mobile,nano, grid, virtualization, cloud, autonomic, green]

Front 34

Grid Computing?

Back 34

connectinggeographically remote computers into a single network, combine computing powerand create a virtual supercomputer. :) cost savings, speed, agility

Front 35

Virtualization

Back 35

singlephysical resource can act as multiple resources. think: Smith VMWare! runningmultiple OS’s one one physical asset

Front 36

autonomic computing

Back 36

developingsystems that can heal and configure themselves, for example: self-updatingantivirus software

Front 37

2 Current Software Trends?

Back 37

[OSS, Cloud]

Front 38

What is Hadoop, and what can it do?

Back 38

Hadoop is a type of OSS (open source software). It can analyze massive amounts of raw information better than traditional, highlystructured databases.

Front 39

What are the benefits of cloud computing?

Back 39

veryscalable, because it’s “on demand” computing. able to increase or decreaseamount of users depending on your needs. SERVICE BASED, SCALABLE, SHARED POOLOF RESOURCES.

Front 40

What are current disadvantages of cloud computing?

Back 40

management (TCO, who controls IT infrastructure?, how should departmentbe organized? how are costs allocated?), monitoring, security.

Front 41

SaaS

Back 41

software as a service – themost restrictive because you have no control over anything. but it’s theeasiest to use. only need a thin client and access to the internet and thirdparty provider.

Front 42

PaaS

Back 42

you’ll beable to go on the provider’s site and use their application packages todevelop your own models. they have their own software and programs that you canuse to develop your own apps with.

Front 43

IaaS

Back 43

use thirdparty provider only as infrastructure, i.e. HARDWARE and SOFTWARE and DATABASETECH and NETWORKING. deploy your own applications onto the third partyinfrastructure.

Front 44

Deployment Models for the Cloud?

Back 44

[Public, Private,Hybrid, Community]

Front 45

Hybrid Cloud

Back 45

combinationof two or more clouds (private, public, community) that remain unique entitiesbut are bound together

Front 46

Community/vertical

Back 46

shared byseveral organizations that supports a specific community with shared concerns(mission, security requirements).

Front 47

DBMS?

Back 47

this is what creates, maintains, and manipulates databases

Front 48

What is the most common language used for creating and maintaining databases?

Back 48

SQL

Front 49

What is the data hierarchy, from smallest to largest?

Back 49

field/column > row/record > table/file > database

Front 50

challenges with traditional data file environment?

Back 50

data redundancy, data inconsistency, poor security, lack of "sharing" capabilities

Front 51

Relational Databases

Back 51

Multipletables related by common keys, representedby a two-dimensional table called a relation or file.

Front 52

What are the three main capabilities of a DBMS?

Back 52

[Data Definition Language, Data Dictionary, Data ManipulationLanguage]

Front 53

DDL?

Back 53

data definition language: DDL creates skeleton of entities, creates structure of database

Front 54

Data Dictionary?

Back 54

DataDictionary contains description of each aspect, store definitions of dataelements

Front 55

Database Manipulation Language

Back 55

o DML helpcreate, retrieve, update, delete. DML = CRUD

Front 56

What is CRUD?

Back 56

the things that DML can do. Create, Retrieve, Update, Delete

Front 57

Primary Key VS Foreign Key?

Back 57

o primarykey is the key that differentiates/uniquely identifies a table of data, andthat primary key is called a….

o foreignkey when it is used in a different table as lookup field to identify recordsfrom original table

Front 58

Data warehouses?

Back 58

o STOREcurrent and historical data from many! transactional systems

o consolidatesand standardizes info, but once data is added to the data warehouse, it cannotbe updated or altered at all

o datawarehouses will provide queries and analysis and reporting tools

Front 59

Data marts?

Back 59

o summarizedor highly focused portion of firm’s data for very specific use by a limitedpopulation of users

o morefocused, used by specific department, because it focuses on a single subject orline of business

Front 60

Does a collection of data marts make up a data warehouse?

Back 60

NO, because data warehouses have extra data that doesn't necessarily have to exist within a data mart.

Front 61

Data mining vs data analytics?

Back 61

Data Mining is DISCOVERY DRIVEN. determines unknown properties aboutdata. data mining helps users find hiddenpatterns, relationships in large databases and infers rules to predict dafuture. different from analytics because analystics looks at data to find an answer to a hypothesis, whereas mining has no hypothesis and seeks out hidden patterns.

Front 62

Why are info security risks on the rise?

Back 62

current interconnectedness

computers more available

hacking skills easier to acquire now

organized cyber crime, CYBER GANGS!!!

lack of management support

Front 63

What are the types of malicious software?

Back 63

Virus / Worm / Spyware / Key Loggers

Front 64

Computer Crimes

Back 64

DoS, DDoS, Identity Theft, Phishing, Pharming, Zero-Day Attacks

Front 65

DoS vs DDoS?

Back 65

Denial of Service (DoS): floodingserver with hella false requests, which ultimately crash the network.

DDoS is just DoS on steroids, because it uses multiple computers to launch more than one attack at once.

Front 66

Phishing

Back 66

setting up fake websites or sending emails that look legitimate, askingfor confidential personal data. remember what happened to your account onneopets?? they tricked you out of your password

Front 67

Pharming

Back 67

o phishingon steroids. even when you put in aspecific website, it will take you to a bogus website.

Front 68

What are the three types of data analytics?

Back 68

[descriptive,predictive, prescriptive]

Front 69

Ecommerce vs ebusiness?

Back 69

Ecommerce involves transactions, while ebusiness does not.

Front 70

What are the revenue models of ecommerce?

Back 70

Subscription, Advertising, Sales, Free or Freemium, Transaction Fees, Affiliate

Front 71

What are trojans?

Back 71

Trojans are types of viruses that auser downloads willingly, because they think it’s something else. It’sdisguised! Like the Trojan horse

Front 72

Virus vs Worm? Which is worse?

Back 72

worms are much worse than a virus because it travels through the network, goingfrom one system to another. these can’t be quarantined like viruses. they canscan and install themselves into your system

Front 73

What is WISP?

Back 73

written information security policy.determines AUP, acceptable use policy. only 1/3rd of all UScompanies have a WISP. companies are paying more attention to data governancebecause a lot of databases are getting hacked.