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5 Cards in this Set

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  • Back
Define, Price
the amount of money that is charged for something of value.
Define,target return objective
sets a specific level of profit as an objective
Define, profit maximixation objective
seek to get as much profit as possible
Define, sales-oriented objective
seeks some level of unit sales, dollar sales, or share of market-without refering to profit.
Define, status quo objectives
don't rock the pricing boat objective