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5 Cards in this Set
- Front
- Back
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Define, Price
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the amount of money that is charged for something of value.
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Define,target return objective
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sets a specific level of profit as an objective
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Define, profit maximixation objective
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seek to get as much profit as possible
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Define, sales-oriented objective
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seeks some level of unit sales, dollar sales, or share of market-without refering to profit.
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Define, status quo objectives
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don't rock the pricing boat objective
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