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5 Cards in this Set

  • Front
  • Back
3 processes MNEs try to rely on when managing subsidiaries
1- control
2- coordination
3- orientation
coordination
provides the linkage b/t different tasks of the company (integrating activities across subsidiaries)
control
direct intervention in the ops of subsidaries to ensure conformity w/ company goals
contingency theory
the fit b/t external environment & firm strategy
orientation
the indirect exercise of corp direction