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5 Cards in this Set
- Front
- Back
3 processes MNEs try to rely on when managing subsidiaries
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1- control
2- coordination 3- orientation |
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coordination
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provides the linkage b/t different tasks of the company (integrating activities across subsidiaries)
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control
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direct intervention in the ops of subsidaries to ensure conformity w/ company goals
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contingency theory
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the fit b/t external environment & firm strategy
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orientation
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the indirect exercise of corp direction
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