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41 Cards in this Set

  • Front
  • Back
What is a Stereotype?
An oversimplified, generalise set of ideas that we have about others, e.g., secondary head teachers are strict, intimidating, scary and male.
Aim and Method of Williams and Best.

Aim: To investigate the extent of sex stereotyping across 30 different countries.


Method: Participants got 300 characteristics and had to sate whether they were more likely to be associated with men, women or both.

Results and Conclusion of Williams and Best.

Results: Across all 30 countries, females were 'understanding', 'emotional' and 'warm' and males were 'reckless', 'hard-headed' and 'determined'


Conclusion: The findings of this cross-cultural study suggests there are common stereotypes of males and females.

Aim and Method of Rubin et al.

Aim: To find out if new parents stereotyped their babies.


Method: Parents were asked to describe their new babies less than 24 hours after birth.

Results and Conclusion of Rubin et al.

Results: Boys were described as alert and strong, whereas girls were soft and delicate.


Conclusion: Parents stereotype their children from a young age, even before birth.

What is the media?
Means of communication, e.g. tv, newspaper, radio and the internet.
What is a role model?
Someone who a child looks up to and is likely to copy.
Practical Implications of Research into stereotyping.
Increased awareness that children imitate role models, therefore children's shows are less stereotyped so girls don't believe they shouldn't be ding manual jobs, for example.
Advantages of Stereotyping.

-helpful when we need to make snap judgments


-enable us to remember information about others


-enable us to respond appropriately to new people


-enable us to fit in with a group to feel a sense of belonging.

Disadvantages of Stereotyping.

-stop us seeing the real person when first meeting


-most promote harmful images


-make mistakes about people when first meeting


-may be difficult to overcome by children

What is Prejudice?

A rigid set of attitudes or beliefs towards particular groups of people. These attitudes are usually negative but not always.

What is Discrimination (with reference to prejudice)?
The way an individual behaves towards another person or group as a result of their prejudiced view. This is usually negative. but could be positive.
Aim and Method of Barrett and Short

Aim: To look at the development of prejudice among young children.


Method: 216 English children from 5-10y.o. were interviewed on their views of people from different European countries.

Results and Conclusion of Barrett and Short.
Results: Children already had more positive views towards some countries than others, Germans being the least liked, French being most liked, despite there being no factual information.
What is Authoritarian Personality?
A personality type that is prone to being prejudiced.

What is the F-Scale?

The questionnaire used by Adorno to measure personality characteristics.

Aim and Method of Adorno.

Aim: To investigate the relationship between personality type and prejudiced beliefs.


Method: 100s of people were interviewed and tested using the F-Scale.

Results and Conclusion of Adorno.

Results: They found a relationship between personality traits and prejudiced views.


Conclusion: There is an authoritarian personality and people with these characteristics are highly likely to be prejudiced towards others.

What are Personality characteristics that make up the authoritarian personality?

-disliking jews


-resistance to change


-holding traditional values


-sticking rigidly to beliefs


-being obedient to higher authority


-looking down on people of a lesser status

Evaluate Adorno's theory.

-doesn't explain why people are prejudiced towards only some groups


-difficult to provide evidence that parenting affects it.


-researched in America, may not be generalizable to different cultures.

What is Robbers Cave?
The name given to Sherif's experiment on prejudice.

Aim and Method of Sherif/Robber's Cave.

Aim: To find out if prejudice develops when in competition for resources.


Method: 22 boys went to a summer camp and were split into two groups, kept away from each other, whilst they bonded and form an identity. They didn't know the other existed. When they were introduced, they had to battle for a silver cup.

Results and Conclusion of Sherif.

Results: Unpleasant name calling occurred quickly and they even tried to attack each other.


Conclusion: Competition is a cause of prejudice.

Evaluate Sherif.

-Artificial setting, so lack ecological validity.


-American, 12y.o., white, middle-class boys so cannot generalise.


-Has real-life implications.

What is an In-Group?
A group of people you believe you have something in common with.

What is an Out-Group?
A group of people whom you believe you have nothing in common with.
Aim and Method of Levine.

Aim: To see if people are more likely to help a stranger with something in common with them.


Method: A situation was set up so that a stuntman fell over in front of Man U fans, 1/2 the times wearing a Man U shirt, the other 1/2 wearing a Liverpool shirt.

Results and Conclusion of Levine.

Results: In the Man U shirt, he was helped up every time, whereas in the Liverpool shirt, he was never helped up.


Conclusion: We are more likely to help someone if we feel we have something in common with them.

Aim and Method of Tajfel

Aim: To show how easily people discriminate against their out-groups


Method: 14-15y.o. boys randomly assigned to 2 groups, and had to give points to each team in a game, to be swapped to prizes at the end.

Results and Conclusion of Tajfel

Results: The boys awarded points which made the biggest difference between the two, not the one which gave them more points.


Conclusion: People discriminate against others just because they are in the out-group.

Evaluate Tajfel.

-Cannot be generalised as it was 14-15y.o. boys


-Artificial, so lack of ecological validity.


-Has a lot of support.

How did Sherif reduce prejudice and discrimination?
He arranged trips for meals and films, but this didn't work, so he set up an 'emergency' activity where effort from everyone was needed. The cooperation brought the boys together.

What is the Jigsaw Method?
A technique used by Aronson to reduce prejudice in a group of mixed-race students, where each became experts in part of the lesson, then passed it on to other groups. After, the students said the method had; enhanced their self-esteem, increased their liking of their peers, and improved perception of other racial groups in class.
What are Expert Groups?
Another name for the jigsaw method. It is called expert groups as each member becomes an expert in one topic and pass it on to the rest of the group.
What is empathy?
Being able to put yourself in someone else's position psychologically and understand how that person is feeling.
Aim and Method of Elliott.

Aim: To teach her class what it's like to be discriminated against.


Method: The children were told; blue-eyed kids were smarter than brown-eyed kids, blue-eyed kids were the best, brown-eyed and blue-eyed kids cant play together, and brown-eyed kids can't use the drinking fountain.

Results and Conclusion of Elliott.

Results: Blue-eyed kids were delighted, arrogant and vicious, brown-eyed kids were angry, sad, confused and withdrawn. Fights broke out. The next day, Elliott reversed the experiment and the results reversed, too.


Conclusion: The kids would grow up less prejudiced as theyexperienced empathy.

What is contact?
seeing, speaking or writing to someone.
Aim and Method of Harwood.

Aim: To investigate children's views of the elderly


Method: Children and grandparents were asked about their relationships, and the children also about their views of the elderly.

Results and Conclusion of Harwood

Results: Children who had regular contact with grandparents had a more positive view of the elderly in general.


Conclusion: Contact with grandparents is a good predictor of a child's attitude towards the elderly.

Practical Implications of reducing prejudice
-Sherif's theory is difficult to practice in real life-Aronson's work suggests prejudice can be reduced in schools and work, but cannot be generalised-Elliott's method would, but only with very yound children as she did.-Harwood's research emphasises the importance of contact with grandparents.