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3 Cards in this Set
- Front
- Back
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Market research |
Is the collection, collation and analysis of data relating to the marketing and consumption of goods & services. |
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Purposes of market research |
Descriptive: what's going on in the market right now. Explanatory: why are certain products proving popular. Predictive: what are the future trends and how can the research predict these. Exploratory: what are the best ways to promote the new product. |
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Low cost market research |
Local business directories Walking around a location can identify competitors A market map |
