term1 Definition1term2 Definition2term3 Definition3
Please sign in to your Google account to access your documents:
Market research
Is the collection, collation and analysis of data relating to the marketing and consumption of goods & services.
Purposes of market research
Descriptive: what's going on in the market right now.
Explanatory: why are certain products proving popular.
Predictive: what are the future trends and how can the research predict these.
Exploratory: what are the best ways to promote the new product.
Low cost market research
Local business directories
Walking around a location can identify competitors
A market map
Need help typing ? See our FAQ (opens in new window)
Please sign in to create this set. We'll bring you back here when you are done.
Discard Changes Sign in
Please sign in to add to folders.
Sign in
Don't have an account? Sign Up »
You have created 2 folders. Please upgrade to Cram Premium to create hundreds of folders!