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10 Cards in this Set
- Front
- Back
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John B. Watson |
Questioned introspection and said that it produced data that was subjective. |
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Watson and then Skinner |
Brought the language of, rigour and methods of the natural sciences into psychology. |
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Wundts lab |
The first ever lab dedicated to psychological enquiry. |
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Introspection |
A systematic experimental attempt to study the mind by breaking up conscious awareness into basic structures of thoughts, images and sensations. |
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Behaviourist assumptions |
Only interested in studying behaviour that can be observed and measured. Believe that animals can replace humans as experimental subjects. Identified classical and operant conditioning |
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Classical conditioning |
Learning through association. First determined by Pavlov. Pavlov's dogs. |
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Operant conditioning |
Skinner suggested that learning is an active process whereby humans and animals operate on their environment. Three consequences of behaviour: positive reinforcement, negative reinforcement and punishment. |
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Social learning theory asumptions |
Much of our behaviour is learned from experience. People learn through: observation and imitation of others within a social context. |
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Vicarious reinforcement |
For direct learning to take place an individual observes the behaviour of others but most importantly the consequences of the behaviour. |
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The role of mediational processes |
Attention: the extent to which we notice certain behaviours. Retention: how well the behaviour is remembered Motor reproduction: the ability of the observer to perform the behaviour. Motivation: The will to perform the behaviour |
