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12 Cards in this Set
- Front
- Back
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Sensation |
senses detecting info |
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Perception |
process info from senses
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bottom-up processing |
prior understanding (you see someone covered in mud so you don't hug them) |
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top-down processing
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new experience that you don't know (touching fire) |
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selective attention |
concentrating on only one stimulus |
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change blindness |
failing to notice environmental changes |
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transduction |
conversion of energy turning smells sights etc. into things our brain can process |
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psychophysics |
study of relationships of stimuli and our reactions |
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absolute threshold |
minimum stimulation needed to detect a stimulus 50% of the time |
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signal detection theory |
how and when we detect presence of a faint stimulus with background interruptions |
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subliminal |
below absolute threshold or consciousness awareness |
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priming |
activation, unconsciously of certain associations |
