Ama Pcm - Domain 6-2: Retailing And Multichannel Marketing

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Brokers

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Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales.

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Category Killer

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A very large specialty store that concentrates on a major product category and competes on the basis of low prices and product availability.

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Central Business District

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The oldest retail setting, usually located in a community's downtown area.

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Community Shopping Centers

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Shopping centers with one or two department stores, some specialty stores, and convenience stores.

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Contractual Systems

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A form of retail ownership involving independently-owned stores that band together to act like a chain.

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Convenience Store

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A small self-service store that is open long hours and carries a narrow assortment of products, usually convenience items.

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Corporate Chain

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A form of retail ownership involving multiple outlets under common ownership.

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Cross-Channel Shopper

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An online consumer who researches products online and then purchases them at a retail store.

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Department Stores

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Large retail organizations characterized by a wide product mix and organized into separate departments to facilitate marketing efforts and internal management.

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Discount Stores

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Self-service, general merchandise stores that offer brand name and private brand products at low prices.

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Factory Outlets

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Outlet stores owned by manufacturers.

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Form Utility

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The benefits or customer value associated with the production of a product or service.

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Full-Service Retailer

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Level of service in retail outlets, which include mostly specialty stores and department stores, which provide many services to their customers.

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Full-Service Wholesalers

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Merchant wholesalers that perform the widest range of wholesaling functions.

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General Merchandise Wholesalers

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Full-service wholesalers with a wide product mix but limited depth within product lines.

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Independent Retailer

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One of the most common forms of retail ownership; the independent business owned by an individual.

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Lifestyle Shopping Center

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A type of shopping center that is typically open air and features upscale specialty, dining, and entertainment stores.

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Limited-Service Retailer

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Level of service in retail outlets that provide some services, such as credit and merchandise return, but not others, such as clothing alteration.

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Limited-Service Wholesaler

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Merchant wholesalers that provide some services and specialize in a few functions.

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Manufacturer's Agent (Manufacturer's Representative)

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Agents who work for several producers and carry non-competitive, complementary merchandise in an exclusive territory.

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Multichannel Marketing

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The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

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Multichannel Retailer

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Retailers that utilize and integrate a combination of traditional store formats and non-store formats, such as catalogs, television, home shopping, and online retailing.

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Neighborhood Shopping Centers

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Shopping centers usually consisting of several small and convenience stores.

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Nonstore Retailing

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The selling of products outside the confines of a retail facility.

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Off-Price Retailer

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Retailers who sell brand-name merchandise at lower than regular prices.

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Outlet Store

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Off-price retailers that often stock irregulars, out-of-season merchandise, or overstocks from the parent company.

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Place Utility

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The benefits or customer value associated with having a product or service offereing available where consumers need it.

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Possession Utility

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The benefits or customer value associated with making an item easy to purchase.

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Power Shopping Center

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A type of shopping center that combines off-price stores with category killers.

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Regional Shopping Center

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A type of shopping center with the largest departments stores, widest product mixes, and deepest product lines of all shopping centers.

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Retail Life Cycle

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The process of growth and decline that retail outlets, like products, experience. Consists of the early growth, accelerated development, maturity, and decline stages.

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Retailing

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All transactions in which the buyer intends to consume the product through personal, family, or household use.

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Self-Service Retailer

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Level of service in retail outlets requiring that customers perform many functions during the purchase process.

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Selling Agents

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Intermediaries that market a whole product line or manufacturer's entire output.

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Single-Line Store

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A store that carries a tremendous depth in one primary line of merchandise.

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Specialty Store (Specialty Outlet)

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A type of retailer that concentrates on a limited number of complementary merchandise categories in a relatively small store.

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Supermarkets

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Large, self-service stores that carry a complete line of food products, along with some non-food products.

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Telemarketing

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The performance of marketing activities over the phone.

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Television Home Shopping

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A form of selling in which products are presented to televisions viewers, who can buy them by calling a toll-free number and paying with a credit card.

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Time Utility

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The benefits or customer value associated with having a product or service available when needed.

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Transactional Website

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Websites that advertise and promote a company's products and services and provide information about how items can be used and where they can be purchased.

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Warehouse Club

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Large-scale, members-only establishments that combine features of cash-and-carry wholesaling with discount retailing.

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Agents

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Intermediaries that represent either buyers or sellers on a permanent basis.