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52 Cards in this Set
- Front
- Back
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1st mass media product
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book
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telegraph contributions
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-starts info age
-seperated communication and transportation -transformed info into a commodity (w/ help from newspapers) -made it easier to coordinate military and business operations -foreshadowed future technological advancements |
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trans-atlantic cables
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1860s
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electronic era
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1950-1960s (w/ tv)
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digital communications
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info converted into electronic signals (binary codE)
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BLOGS
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PERSONALIZED OPINION SITES KEY ELEMENTS IN NEWS
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media convergence
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technological mergence of different mass medias
- putting all media under one corporate umbrella (cross platform) |
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selective exposure -
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audiences shaping media messages to fit their own values or viewpoints
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least objectional programming lop
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1960s-1970s
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modern era
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industrial revolution back (19th century)
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post modern era
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(contemporary indus rev on
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premodern era
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pre 1800s
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themes of media - 5
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description
analysis interpretation evaluation engagement |
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original internet
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arpnet
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email what years?
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70s
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NSF what years?
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1980s
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Fiber Optic cable
what years? |
1980s
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servers
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the linking of computers
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portal
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all purpose entry point to the internet
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internet 2
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more advanced internet 1999- still being developed
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rupert murdoch
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owns struff in every continent except antartica
owns TIME WARNER 43.56 bill created largest mass media convergence NEWSCORP |
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Walt disney
31.9 bill |
espn and stuff in film
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Viacom/cbs
(Summer) 25 bill |
very into film
diverse film |
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Bertlesmann corp
2.1 bill |
big into music
SONY Randomhouse books |
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NBC/universal
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GE
149.7 billion |
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vertical integration
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all aspects of media projects including production, delivery and promotion
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synergy -
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combined strength greater than sum of parts
-large companies can use the strengths of various divisions to successfully market content |
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Postmodern values (now digital) (5)
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-opposing hierarchy
-diversifying and recycling culture -doubting scientific reasoning -embracing paradox -embracing technology |
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shorthead
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large numbers of people interested in buying limited number of products
(big media finding limited number of hits that will appeal to most people) |
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Long tail
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few people many products
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mass customization
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product and content companies making it possible to customize a webpage to a certain individuals liking - you bought this you may like this
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1st records
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1880s
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records became vinyl
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1940s
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33rpm (lp) came out
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1948
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digital recording
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music is played back by a laser (1970s)
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1970s leading labels - 6
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Cbs
Warner Polygram RCA Capitol/EMI MCA |
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oligopoly
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few firms control most of the industry's production and distribution
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labels of today - 5
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emi - 10%
MCA/Universal - 30% Sony/BMG - 26.8% Warner 18% Indie - 14% |
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A&R
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artist and repertoire
-talent scouts that discover, develop and sometimes manage artists |
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cultural contexts are created by
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media, schools, art and law
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eras of mass comm. - 5
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oral
written electronic digital |
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printing press
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1450 - gutenburg
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hegemony
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a dominant class that leads society (capitolism)
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centralized internet
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single nerve center
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decentralized internet
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independent nverve center
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distributed
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no nerve centers
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napster
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june 1999 shawn fannigan
2001 held reliable for copyright infringement |
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payola scandals
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paying promoters to play specific music
dick clark alan freed |
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the beatles on ed sullivan
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73 mill watched (1964)
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rise of fm radio
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1960s
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mtv
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changes music into visual art as well as aural
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percent of 30.000 records break 250.000 sold
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1%
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