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6 Cards in this Set
- Front
- Back
Colour |
Can be used to target specific markets such as bright colours for childrens toys or neutrals for sofisticated products |
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Shape |
Easiest property to understand, the shapes featured in a product. |
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Harmony |
Colours that work together and create a sense of peace and relaxation. Simple shapes and colours achieve this well. |
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Texture |
Can be used to make designs look more stylish or interesting. Effects such as glass, wood grain, soft, glossy, matt and concrete |
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Contrast |
Where designs are made to stand out and be bold. Colours from opposite sides of the colour wheel. |
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Proportion |
Can make a product look more elegant, classy, stable or sleek. |