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32 Cards in this Set

  • Front
  • Back
a set of related actions that managers take to increase their company's performance
strategy
how to most effectively manage a company's strategy-making process to create competitive advantage
strategic leadership
task of selecting strategies
strategy formulation
task of putting strategies into action, which includes designing, delivering, and supporting products; improving the effcieny and effectiveness of operations; and designing a company's organizational structure, control systems, and culture
strategy implementation
capital that cannot be recovered if a company fails and goes bankrupt
risk capital
returns that shareholders earn from purchasing shares in a company
shareholder value
return that it makes on the capital invested in the enterprise
profitability
increase in net profit over time
profit growth
profitability is greater than the average profitability and profit growth of other companies competing for the same set of customers
competitive advantage
strategies enable it to maintain above-average profitability for a number of years
sustained competitive advantage
manager's conception of how the set of strategies his company pursues should mesh together into a congruent whole, enabling the company to gain a competitive advantage and achieve superior profitability and profit growth
business model
bear responsbility for the overall performance of the company of for one of its major self-contained subunits or divisions
general managers
responsible for supervising a particular function, task, an activity, or an operation
functional managers
a company that competes in several different businesses and has created a seperate, self-contained division to mange each
multidivisional company
a self-contained division that provides a product or service for a particular market
business unit
describes what the company does
a company's mission
lays out some desired future state
vision
state how managers and employees should conduct themselves, how they should do business, and what kind of organization they should build to help a company achieve its mission
values
individuals or groups that have an interest, claim, or stake in the company, in what it does, and in how well it performs
stakeholders
comparison of strength, weaknesses, opportunities, and threats
SWOT analysis
involves formulating plans that are based on what-if scenarios about the future
scenario planning
systematic errors are those that appear time and time again. Way that human decision makers process info and reach decisions
cognitive biases
decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of beliefs, even when presented with evidence that their beliefs are wrong
hypothesis bias
occurs when decision makers, having already committed significant resources to a project, commit even more resources even if they receive feedback that the project is failing
escalating commitment
involves the use of simple analogies to make sense out of complex problems
reasoning by analogy
tendency to generalize from a small sample or even a single vivid anecdote
representativeness
tendency to overestimate one's ability to control events
the illusion of control
arises from our preisposition to estimate the probability of an outcome based on how easy the outcome is to imagine
availability error
generation of both a plan and a critical analysis of the plan. Bringing up all the reasons taht might make teh proposal unacceptable
devil's advocacy
more complex because it requires the generation of a plan (a thesis) and a counterplan (an antithesis) that reflect plausible but conflicting courses of action
dialectic inquiry
requires planners to identify a reference class of analogous past strategic initiatives, determine whether those initiatives succeeded or failed, and evaluate the project at hand against those prior initiatives
outside view
is a precise and measurable desired future state that a company attempts to realize
goal