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32 Cards in this Set
- Front
- Back
a set of related actions that managers take to increase their company's performance
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strategy
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how to most effectively manage a company's strategy-making process to create competitive advantage
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strategic leadership
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task of selecting strategies
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strategy formulation
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task of putting strategies into action, which includes designing, delivering, and supporting products; improving the effcieny and effectiveness of operations; and designing a company's organizational structure, control systems, and culture
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strategy implementation
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capital that cannot be recovered if a company fails and goes bankrupt
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risk capital
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returns that shareholders earn from purchasing shares in a company
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shareholder value
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return that it makes on the capital invested in the enterprise
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profitability
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increase in net profit over time
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profit growth
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profitability is greater than the average profitability and profit growth of other companies competing for the same set of customers
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competitive advantage
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strategies enable it to maintain above-average profitability for a number of years
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sustained competitive advantage
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manager's conception of how the set of strategies his company pursues should mesh together into a congruent whole, enabling the company to gain a competitive advantage and achieve superior profitability and profit growth
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business model
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bear responsbility for the overall performance of the company of for one of its major self-contained subunits or divisions
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general managers
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responsible for supervising a particular function, task, an activity, or an operation
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functional managers
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a company that competes in several different businesses and has created a seperate, self-contained division to mange each
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multidivisional company
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a self-contained division that provides a product or service for a particular market
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business unit
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describes what the company does
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a company's mission
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lays out some desired future state
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vision
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state how managers and employees should conduct themselves, how they should do business, and what kind of organization they should build to help a company achieve its mission
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values
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individuals or groups that have an interest, claim, or stake in the company, in what it does, and in how well it performs
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stakeholders
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comparison of strength, weaknesses, opportunities, and threats
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SWOT analysis
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involves formulating plans that are based on what-if scenarios about the future
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scenario planning
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systematic errors are those that appear time and time again. Way that human decision makers process info and reach decisions
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cognitive biases
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decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of beliefs, even when presented with evidence that their beliefs are wrong
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hypothesis bias
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occurs when decision makers, having already committed significant resources to a project, commit even more resources even if they receive feedback that the project is failing
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escalating commitment
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involves the use of simple analogies to make sense out of complex problems
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reasoning by analogy
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tendency to generalize from a small sample or even a single vivid anecdote
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representativeness
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tendency to overestimate one's ability to control events
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the illusion of control
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arises from our preisposition to estimate the probability of an outcome based on how easy the outcome is to imagine
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availability error
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generation of both a plan and a critical analysis of the plan. Bringing up all the reasons taht might make teh proposal unacceptable
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devil's advocacy
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more complex because it requires the generation of a plan (a thesis) and a counterplan (an antithesis) that reflect plausible but conflicting courses of action
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dialectic inquiry
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requires planners to identify a reference class of analogous past strategic initiatives, determine whether those initiatives succeeded or failed, and evaluate the project at hand against those prior initiatives
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outside view
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is a precise and measurable desired future state that a company attempts to realize
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goal
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