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96 Cards in this Set
- Front
- Back
- 3rd side (hint)
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7Cs: Determining the look-end-feel of the site's design
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Context
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7Cs: Deciding what information to include
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Content
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7Cs: Fostering a sense of belonging
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Community
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7Cs: Creating an individualized website
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Customization
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7Cs: Keeping in touch with users
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Communication
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7Cs: Linking with other websites
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Connection
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7Cs: Enabling financial transaction
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Commerce
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On websites the color scheme and visual theme are?
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Aesthetics (Form)
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On websites the section breakdown, linking structure, navigation tools, speed, reliability, platform independence, and media accessibility
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Function
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Site classification with:
*High form low function *Look-and-feel of the site is the primary emphasis *The site is slow to load, limited in information |
Aesthetically Dominant
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Site classification with:
*Low form high function *Focused on the display of textual information *The visual design is limited *Pure text: no graphics, sound or animations (or very little) |
Functionally Dominant
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Site classification with:
*Balance of form and function *Attractive and easy-to-use interface *The user of a clear design theme, small images and plenty of white space |
Integrated
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Context Feature:
*Products *Information *Services |
Offering Mix
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Context Feature:
*Cognitive (functional, low price, availability, etc.) *Emotional (humor, warmth, stories, etc) |
Appeal Mix
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Context Feature:
*Text *Audio *Image *Video *Graphics |
Multimedia Mix
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Context Feature:
*Highly time-sensitive (stock prices, breaking news, etc.) *Less time-sensitive (historical data, references, archives, etc.) |
Timeliness mix
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Content Classifications:
*Superstore: One-stop shop with a wide range of goods in multiple product categories *Category killer: Exclusive provider of products and services within the specific category *Specialty Store: Focus on exceptional quality and exclusivity while selling single (NICHE) or multiple (Goal-Directed) categories of products |
Product dominant
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Content Classifications:
*Provider of information goods *Sides are generators of aggregators of context |
Information Dominant
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Content Classifications:
-Provider of services, often for a fee |
Service Dominant
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Characteristics of community:
-The community that develops a group identity |
Cohesion
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Characteristics of community:
-The group has impact on members lives |
Effectiveness
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Characteristics of community:
-Members feel comfortable asking and receiving assistance from other members |
Help
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Characteristics of community:
-Interaction between individuals leads to friendships |
Relationships
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Characteristics of community:
-Members develop a specialized language and/or abbreviations with meaning within the community |
Language
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Characteristics of community:
-The group sets rules for its own interaction and develops a system for policing itself |
Self-regulation
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-Need Fulfillment
-Inclusion -Mutual influence -Shared experiences/information |
Four benefits of "membership"
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Community Classifications:
*Sites that have no community & offer no way for users to interact with one another *Examples: Barns & Noble.com, latimes.com, cnn.com |
Nonexistent community
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None
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Community Classifications:
*Sites offer features such as reading and posting information, stories or opinions *Examples: Gillete women's cancer connection, Amazon.com, Circuit city |
Limited Community
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None
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Community Classifications:
*Sites offer interactive community functions such as chat rooms and message boards *Examples: Daily Jolt, match.com, bolt.com |
Strong Community
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None
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Customization Initiated by the website:
*Uniquely generated for specific user interests *Searches adapt to users behavior *Match users with past purchase similarities for recommendations *Adjust prices or payments based on what they think the user might spend |
Tailoring
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None
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Customization initiated by the user:
*Free email accounts *Content and layout configuration *Storage *Agents (computer programs that perform simple tasks upon request) |
Personalization
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None
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Mass Mailings, FAQs, E-Mail Newsletters, Content-Update Reminders, and Webcast Events are all forms of ______ communication.
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Broadcast
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E-Commerce Dialogue, Customer Service, and User Input are all forms of ________ communication.
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Interactive
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Communication classification:
*Websites send broadcast communications to defined audience, usually through e-mail newsletters or website events |
One-to-many, Nonresponding user
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Communication classification:
*Website sends messages to registered users and invite them to submit comments or repsonses |
One-to-many, Responding user
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Communication classification:
*Websites send personalized messages to address users' specific interest or needs |
One-to-one, Nonresponding user
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Communication classification:
*Websites send personalized messages such as reminders, but in this case users can respond, by e-mail or through live interaction |
One-to-one, Responding User
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Connection Classification:
*Provides self-generated content almost exclisivly, with very few links to other sites. |
Destination Site
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Connection Classification:
*Features a combination of self-generated content and selective links to related websites |
Hub Site
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Connection Classification:
*Consists almost exclusively of outsourced information and links to other sites, with very little or no self-generated content |
Portal Site
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Registration, Shopping cart, Security, Credit-card approval, One-Click Shopping, Orders through affiliates, configuration technology, order tracking, and delivery options are all ________ of Commerce.
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Functional Tools
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Sites that have obvious mistakes, can't be read, doesn't do what it claims, Ads, Cheesy music, and difficult to navigate are considered _____ web sites.
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Bad
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Web sites that:
*Help customers buy something they need *Help customers find information *Help customers save money *Help customers talk to the organization *Help customers enjoy a better web experience Have met the ________? |
Five primary goals of site design
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Websites that:
*Customer acquisition *Customer extension *Customer retention Have met the ________? |
Three primary business objectives of site design
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Key reasons for ______________ are:
*High quality content *Ease of use *Download speed *Frequent updating |
Repeat Visitation
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Design Metric:
*The ability for a user to complete their tasks |
Usablity
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Design Metric:
*The ability for all users to interact with a site. |
Accessibility
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Development Methodology:
*Validate and approve each stage, lots of documentation |
Systems development life cycle
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Development Methodology:
*Eliminate requirements mistakes by iterating on the design using extensive prototyping and feedback |
RAD - Rapid Application Development
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Development Methodology:
*Focus: build the whole system as you go *Eliminate overhead of stage approval by validating the daily build many times |
Lightweight/Extreme Programming
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In risk managment methodology the process of Scope, Analysis, Design, Development, and rollout is called?
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The "Snake"
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Risk Management Methodology:
Define: *Functionality *Schedule *Prioritization *Technical Architecture *Business Case |
Scope
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Risk Management Methodology:
Confirm *Functionality Schedule *Priorities *Architecture *Interface *Prototype |
Analysis
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Risk Management Methodology:
Determine: *Data model *Logical model *Physical model *Object model *construct use cases mapping out the threads of software exectution |
Design
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Risk Management Methodology:
Build: *Install environment *Write code *Implement *Unit test *System testing *UAT 8Document |
Develop
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Risk Management Methodology:
Deliver: *System testing *User acceptance testing (UAT) *Market introduction |
Rollout
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Scope phase is important because?
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It saves money and pain in the long run.
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A website that costs between $2,000 and $3,500 is?
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Basic
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A website that costs between $4,000 and $6,000 is?
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Standard
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A website that costs between $5,750 and $8,000 is?
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Premium
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A scoping tool that lets us go from vision to solution and:
*Left most column is comprised of groups *Each row is comprised of functions |
Functionality Matrix Tool
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Modeling the site:
What is the information domain? *Data needs of the application *Logical view of the data entities, data relationships and characteristics |
Data Model
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Modeling the site:
How does the user interact with the information? and what dose the information look like? *Screen flows *Screen diagrams *Screen and field layout |
UI Model
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Modeling the site:
How does the information behave? *user scenarios - paths through the process *High-Level and Detailed process flows *Data Flows |
Process Model
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Modeling the site:
What dose the user need to do with the information? *Events, transactions, functions that support processes |
Functional Model
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Website Design:
*Define physical software architecture *Hardware architecture *Network Architecture *Etc |
Technical Design
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1. Design to lowest common denominator
2. Design to highly proficient audience, forgo those you don't want anyway 3. Maintain multiple designs *Multiple update problem, version creep *Possible alienation of audience |
Three Design options
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A flow chart that diagrams the web site's navigational structure
*Where do you want them to start, what do you want them to see, how do you want them to leave |
Storybooarding
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Navigation:
Shows users where they are within the site |
Global
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Navigation:
Gives tools to move around |
Local
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Navigation:
links to other sites |
Network
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Concept
*Make design visual, public, "all at once" visible *Place screens and scenarios first *Place data model next- logical business model *Place process flows next-business system processes Protocol *Each person places latest version on ____ (within 1 day) *If anyone sees improvement or problem, write on the ___, sign it *Client/CTP conversion center on points on the ____. *Team meets everyday, changes debated |
"The Wall" Concept
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Problem of Testing is?
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In large programs, we rapidly get to the point where it is impossible or prohibitively expensive to test all possible paths though he software.
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1) Don't make me think
2) users don't' read pages - they scan 3) Users don't figure out how things work...they muddle through 4)Conventions are your friends 5)Omit needless words 6)Nothing beats a good tag line 7) Make what's click able obvious 8) Break up pages into clearly defined areas 9) keep the noise down to a dull roar!!! |
Steve Krug's Guide to Web Usablity
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The unique added value an organization offers customers through their operations.
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Value proposition
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customer orientation
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customer centricity
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Measures of Effectiveness:
*Visitor (cost per click *Lead *Sale |
Cost per Acquisition
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*General
*meta *Regional *Specialty |
Types of Search Engine
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Search Type Where:
*Results from a computer ranking (algorithm) with no paid placements or inclusions *Based on the quality of a site |
Natural or "Organic"
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Search Options:
*Hierarchy (Example: Old Version of YAHOO) *Hypermedia (Example: RING) |
Browsing
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Search Options:
*Example: find computers with at least 128 MB RAM Usually are self-contained within web pages and databases *they do not work across web pages for the whole WWW |
Attribute Searching
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Search Options:
*Keywords, Phrases (Example: GOOGLE) |
Content Searching
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*Companies generally bid on search terms so as to obtain placement on a search page
*Prices vary depending upon the competition *According to a recent news report, “Chicago Lawyers” was the most expensive keyword combination on the Internet Chief drawback is click-fraud and budget management |
Pay-Per-Click Advertising
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What are these activities associated with?
*Press releases *Link building *Corporate blogging *Online brand management |
ePR
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What are the advantages of ePR
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*Cheap – ($80 - $200 per release)
*Massive exposure – All major media outlets & online (Google News) *Powerful – If done right. Get a good copywriter |
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Application of Banner Ads:
the number of times a viewer takes an action (i.e., an information request) |
Leads
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Application of Banner Ads:
the number of times a viewer’s click on the ad leads to a sale |
Sales
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Application of Banner Ads:
the number of times viewers click on a banner ad |
Click-throughs
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Application of Banner Ads:
the total number of times an ad is seen by viewers |
Impressions
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Measure:
Click |
The act of clicking on an ad
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Measure:
Click ratio |
ratio of visitors to a page who click on an ad
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Measure:
CPC |
Cost-per click
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Measure:
CPM |
Cost per thousand impressions
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Measure:
Effective frequency |
Number of times a visitor is exposed to a particular ad per unit of time.
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Measure:
Reach |
Number of visitors exposed to an ad over a given period
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*Pre-Internet this was known as “word of mouth” marketing
*It’s about getting customers to become advocates for your brand and to forward your message to others *Leverages video and audio files *Create irrepressibly interesting and funny content that people will forward |
Viral Marketing
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