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96 Cards in this Set

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7Cs: Determining the look-end-feel of the site's design
Context
7Cs: Deciding what information to include
Content
7Cs: Fostering a sense of belonging
Community
7Cs: Creating an individualized website
Customization
7Cs: Keeping in touch with users
Communication
7Cs: Linking with other websites
Connection
7Cs: Enabling financial transaction
Commerce
On websites the color scheme and visual theme are?
Aesthetics (Form)
On websites the section breakdown, linking structure, navigation tools, speed, reliability, platform independence, and media accessibility
Function
Site classification with:

*High form low function
*Look-and-feel of the site is the primary emphasis
*The site is slow to load, limited in information
Aesthetically Dominant
Site classification with:

*Low form high function
*Focused on the display of textual information
*The visual design is limited
*Pure text: no graphics, sound or animations (or very little)
Functionally Dominant
Site classification with:

*Balance of form and function
*Attractive and easy-to-use interface
*The user of a clear design theme, small images and plenty of white space
Integrated
Context Feature:

*Products
*Information
*Services
Offering Mix
Context Feature:

*Cognitive (functional, low price, availability, etc.)
*Emotional (humor, warmth, stories, etc)
Appeal Mix
Context Feature:

*Text
*Audio
*Image
*Video
*Graphics
Multimedia Mix
Context Feature:

*Highly time-sensitive (stock prices, breaking news, etc.)
*Less time-sensitive (historical data, references, archives, etc.)
Timeliness mix
Content Classifications:

*Superstore: One-stop shop with a wide range of goods in multiple product categories
*Category killer: Exclusive provider of products and services within the specific category
*Specialty Store: Focus on exceptional quality and exclusivity while selling single (NICHE) or multiple (Goal-Directed) categories of products
Product dominant
Content Classifications:

*Provider of information goods
*Sides are generators of aggregators of context
Information Dominant
Content Classifications:

-Provider of services, often for a fee
Service Dominant
Characteristics of community:

-The community that develops a group identity
Cohesion
Characteristics of community:

-The group has impact on members lives
Effectiveness
Characteristics of community:

-Members feel comfortable asking and receiving assistance from other members
Help
Characteristics of community:

-Interaction between individuals leads to friendships
Relationships
Characteristics of community:

-Members develop a specialized language and/or abbreviations with meaning within the community
Language
Characteristics of community:

-The group sets rules for its own interaction and develops a system for policing itself
Self-regulation
-Need Fulfillment
-Inclusion
-Mutual influence
-Shared experiences/information
Four benefits of "membership"
Community Classifications:

*Sites that have no community & offer no way for users to interact with one another
*Examples: Barns & Noble.com, latimes.com, cnn.com
Nonexistent community
None
Community Classifications:

*Sites offer features such as reading and posting information, stories or opinions
*Examples: Gillete women's cancer connection, Amazon.com, Circuit city
Limited Community
None
Community Classifications:

*Sites offer interactive community functions such as chat rooms and message boards
*Examples: Daily Jolt, match.com, bolt.com
Strong Community
None
Customization Initiated by the website:

*Uniquely generated for specific user interests
*Searches adapt to users behavior
*Match users with past purchase similarities for recommendations
*Adjust prices or payments based on what they think the user might spend
Tailoring
None
Customization initiated by the user:

*Free email accounts
*Content and layout configuration
*Storage
*Agents (computer programs that perform simple tasks upon request)
Personalization
None
Mass Mailings, FAQs, E-Mail Newsletters, Content-Update Reminders, and Webcast Events are all forms of ______ communication.
Broadcast
E-Commerce Dialogue, Customer Service, and User Input are all forms of ________ communication.
Interactive
Communication classification:

*Websites send broadcast communications to defined audience, usually through e-mail newsletters or website events
One-to-many, Nonresponding user
Communication classification:

*Website sends messages to registered users and invite them to submit comments or repsonses
One-to-many, Responding user
Communication classification:

*Websites send personalized messages to address users' specific interest or needs
One-to-one, Nonresponding user
Communication classification:

*Websites send personalized messages such as reminders, but in this case users can respond, by e-mail or through live interaction
One-to-one, Responding User
Connection Classification:

*Provides self-generated content almost exclisivly, with very few links to other sites.
Destination Site
Connection Classification:

*Features a combination of self-generated content and selective links to related websites
Hub Site
Connection Classification:

*Consists almost exclusively of outsourced information and links to other sites, with very little or no self-generated content
Portal Site
Registration, Shopping cart, Security, Credit-card approval, One-Click Shopping, Orders through affiliates, configuration technology, order tracking, and delivery options are all ________ of Commerce.
Functional Tools
Sites that have obvious mistakes, can't be read, doesn't do what it claims, Ads, Cheesy music, and difficult to navigate are considered _____ web sites.
Bad
Web sites that:
*Help customers buy something they need
*Help customers find information
*Help customers save money
*Help customers talk to the organization
*Help customers enjoy a better web experience
Have met the ________?
Five primary goals of site design
Websites that:
*Customer acquisition
*Customer extension
*Customer retention
Have met the ________?
Three primary business objectives of site design
Key reasons for ______________ are:
*High quality content
*Ease of use
*Download speed
*Frequent updating
Repeat Visitation
Design Metric:

*The ability for a user to complete their tasks
Usablity
Design Metric:

*The ability for all users to interact with a site.
Accessibility
Development Methodology:

*Validate and approve each stage, lots of documentation
Systems development life cycle
Development Methodology:

*Eliminate requirements mistakes by iterating on the design using extensive prototyping and feedback
RAD - Rapid Application Development
Development Methodology:

*Focus: build the whole system as you go
*Eliminate overhead of stage approval by validating the daily build many times
Lightweight/Extreme Programming
In risk managment methodology the process of Scope, Analysis, Design, Development, and rollout is called?
The "Snake"
Risk Management Methodology:

Define:
*Functionality
*Schedule
*Prioritization
*Technical Architecture
*Business Case
Scope
Risk Management Methodology:

Confirm
*Functionality
Schedule
*Priorities
*Architecture
*Interface
*Prototype
Analysis
Risk Management Methodology:

Determine:
*Data model
*Logical model
*Physical model
*Object model
*construct use cases mapping out the threads of software exectution
Design
Risk Management Methodology:

Build:
*Install environment
*Write code
*Implement
*Unit test
*System testing
*UAT
8Document
Develop
Risk Management Methodology:

Deliver:
*System testing
*User acceptance testing (UAT)
*Market introduction
Rollout
Scope phase is important because?
It saves money and pain in the long run.
A website that costs between $2,000 and $3,500 is?
Basic
A website that costs between $4,000 and $6,000 is?
Standard
A website that costs between $5,750 and $8,000 is?
Premium
A scoping tool that lets us go from vision to solution and:
*Left most column is comprised of groups
*Each row is comprised of functions
Functionality Matrix Tool
Modeling the site:

What is the information domain?
*Data needs of the application
*Logical view of the data entities, data relationships and characteristics
Data Model
Modeling the site:

How does the user interact with the information? and what dose the information look like?
*Screen flows
*Screen diagrams
*Screen and field layout
UI Model
Modeling the site:

How does the information behave?
*user scenarios - paths through the process
*High-Level and Detailed process flows
*Data Flows
Process Model
Modeling the site:

What dose the user need to do with the information?
*Events, transactions, functions that support processes
Functional Model
Website Design:
*Define physical software architecture
*Hardware architecture
*Network Architecture
*Etc
Technical Design
1. Design to lowest common denominator
2. Design to highly proficient audience, forgo those you don't want anyway
3. Maintain multiple designs
*Multiple update problem, version creep
*Possible alienation of audience
Three Design options
A flow chart that diagrams the web site's navigational structure
*Where do you want them to start, what do you want them to see, how do you want them to leave
Storybooarding
Navigation:

Shows users where they are within the site
Global
Navigation:

Gives tools to move around
Local
Navigation:

links to other sites
Network
Concept
*Make design visual, public, "all at once" visible
*Place screens and scenarios first
*Place data model next- logical business model
*Place process flows next-business system processes
Protocol
*Each person places latest version on ____ (within 1 day)
*If anyone sees improvement or problem, write on the ___, sign it
*Client/CTP conversion center on points on the ____.
*Team meets everyday, changes debated
"The Wall" Concept
Problem of Testing is?
In large programs, we rapidly get to the point where it is impossible or prohibitively expensive to test all possible paths though he software.
1) Don't make me think
2) users don't' read pages - they scan
3) Users don't figure out how things work...they muddle through
4)Conventions are your friends
5)Omit needless words
6)Nothing beats a good tag line
7) Make what's click able obvious
8) Break up pages into clearly defined areas
9) keep the noise down to a dull roar!!!
Steve Krug's Guide to Web Usablity
The unique added value an organization offers customers through their operations.
Value proposition
customer orientation
customer centricity
Measures of Effectiveness:
*Visitor (cost per click
*Lead
*Sale
Cost per Acquisition
*General
*meta
*Regional
*Specialty
Types of Search Engine
Search Type Where:
*Results from a computer ranking (algorithm) with no paid placements or inclusions
*Based on the quality of a site
Natural or "Organic"
Search Options:

*Hierarchy (Example: Old Version of YAHOO)
*Hypermedia (Example: RING)
Browsing
Search Options:

*Example: find computers with at least 128 MB RAM
Usually are self-contained within web pages and databases *they do not work across web pages for the whole WWW
Attribute Searching
Search Options:

*Keywords, Phrases (Example: GOOGLE)
Content Searching
*Companies generally bid on search terms so as to obtain placement on a search page
*Prices vary depending upon the competition
*According to a recent news report, “Chicago Lawyers” was the most expensive keyword combination on the Internet
Chief drawback is click-fraud and budget management
Pay-Per-Click Advertising
What are these activities associated with?
*Press releases
*Link building
*Corporate blogging
*Online brand management
ePR
What are the advantages of ePR
*Cheap – ($80 - $200 per release)
*Massive exposure – All major media outlets & online (Google News)
*Powerful – If done right. Get a good copywriter
Application of Banner Ads:

the number of times a viewer takes an action (i.e., an information request)
Leads
Application of Banner Ads:

the number of times a viewer’s click on the ad leads to a sale
Sales
Application of Banner Ads:

the number of times viewers click on a banner ad
Click-throughs
Application of Banner Ads:

the total number of times an ad is seen by viewers
Impressions
Measure:

Click
The act of clicking on an ad
Measure:

Click ratio
ratio of visitors to a page who click on an ad
Measure:

CPC
Cost-per click
Measure:

CPM
Cost per thousand impressions
Measure:

Effective frequency
Number of times a visitor is exposed to a particular ad per unit of time.
Measure:

Reach
Number of visitors exposed to an ad over a given period
*Pre-Internet this was known as “word of mouth” marketing
*It’s about getting customers to become advocates for your brand and to forward your message to others
*Leverages video and audio files
*Create irrepressibly interesting and funny content that people will forward
Viral Marketing