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24 Cards in this Set
- Front
- Back
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Bob is trying to remember a recent trip to Kmart; he is using _________memory. |
Episodic |
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____ refer(s) to the factthat we tend to remember the first piece of information presented in a stringof events. |
Primacy effect |
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Hierarchically structuredcategories range from _____ as the broadest to ______ in the middle to ______as the finest level of categorization. |
superordinate / basic / subordinate |
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Which one of the following is not one of the characteristics ofAttention: |
d. it is always non-conscious |
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the greater the additional intensity needed for the second stimulus tobe perceived as different. |
webers law |
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6. Marketers might notwant consumers to notice that the size of their candy bar has shrunk again.This is an example of when marketers do not want a(n) _____. |
differential threshold to be crossed. |
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7. Suppose you start outwith an initial weight of 110 lbs, and you can only detect a change in weightwhen it reaches 10 lbs. What would have happened if you had started out with160 pounds instead? The minimum amount of additional weight that would have tobe added to be "noticed" would be.. |
btwn 12-14 lbs |
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8. The relationshipbetween arousal & attention is: |
An intervened U shape, with maximal attention occurring at moderate level of arousal. |
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My parents never watch ESPN (and the ads on that channel). This is anexample of: |
Selective exposure |
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10. Be Popular! Brushwith Crest! is an example of |
Juxtaposition |
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Which of the following is an example of Affirmation of Consequent |
Stronger guys use Brand M exercise program |
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12. The mere exposure effect is the result of |
Mere familiarity increasing liking |
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Two characteristics of short-termmemory are that |
d. The information has a very short-lived memory trace and limited capacity. |
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The fact that you can perceive the same image either as an old lady or ayoung girl based on whether you focus on darker or lighter portions first is anexample of which principle: |
figure and ground |
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_____ stimulus stand out relativeto the environment because of its _______of |
prominent / intensity |
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1. Afterseeing a comparative ad about how Acura is better than Mercedes, John hadthoughts such as “I know that Acura’s engines are much weaker” or “Mercedes hasthe highest safety standards”. These can be described as: |
counter argument |
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pictures on a computer disk, introduces several new features including“seeing your pictures instantly on your TV” and “the ability to erase unwantedphotos.” This is best thought of as an example of using an attitude-changestrategy to |
add new belief |
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According to the Elaboration Likelihood Model, consumers that process using___route often use ___. |
peripheral / simple rules of thumb |
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When Tiger Woods endorses gum products, based on the source model, thefollowing attributes of the source affect the processing of consumers: |
attractiveness only |
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. My little sisterhappily just got accepted into two different law school programs, one ininternational law and one in business law. She doesn't know which one tochoose. She is facing an _______ . |
B ) approach-approach conflict |
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1. 6. Grace has had aninterest in 2. weaving since she was 6years old. 3. She now weaves cloth forshows and4. makes shawls made out of the 5. hand-woven materials thatshe sells 6. through boutiques. Gracehas what 7. is known as ______.Grace’s siblings,8. Jane and Abigail, decide to buy 9. Grace a special wool andsilk yarn 10. for her birthday. Unfortunately, 11. Jane does not care so much about 12. the purchase and doesn’t want to 13. go shopping with Abigail who is 14. likely to feel ______ and spend a lot |
enduring involvement; situational involvement; she is accountable. |
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1. 7. An adfor General Foods coffee 2. depicts a sunset scene,which 3. presumably invokesfeelings of 4. serenity. Showing suchads repeatedly isconsistent withan style |
classical |
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1. Which of the following isnot one of the functionsof attitudesiurpg~ |
they all are (Knowledge function Self/ego-expressive function Adaptive function ego-defensive function) |
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1. 10. Whichone is not true about 2emotions? |
emotions last longer than moods |
