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27 Cards in this Set

  • Front
  • Back

Typography

form of communication through design

Contrast

Big vs. Small, Geometric vs. Organic, Good vs. Evil, Black vs. White, Positive vs. Negative Space

Texture

the feel, appearance, or consistency of a surface or a substance

Complementary

2 colors that are opposite each other on the color wheel



Example: Orange and Blue, Yellow and Purple, Red and Green

Split-Complementary

a color and the 2 colors on either side of its complement



Example: Green, Blue and Red

Analogous

colors adjacent to each other on the color wheel



Example: Red & Orange, Yellow & Green

Monochromatic

tints, tones, and shades of one hue

Properties of Color

Hue, Value, Intensity

Pattern

A decorative design, often repeated

2 Principles of Design

Harmony (relatedness or sameness among the elements or parts) & Unity (forming/completing a complete and pleasing whole)

TED Talks

Technology, Entertainment, Design

Color

the character of a surface which is the result of the response of vision to the wavelength of the light reflected from that surface

Balance

equal distribution (visual weight) on both sides of the composition

Rule of Simultaneous Contrast

states that when 2 different colors come into direct contact, the contrast will intensify the difference between them

Triadic

3 colors that are spaced at an equal distance apart on the color wheel



Example: Purple, Green & Orange

Types of Line

Contour, Implied, Hatching, Biomorphic (curved), Rectilinear (straight)

5 Elements of Design

Line, Shape, Value, Texture, Color

Representational Art

Objective Art, drawn from sight, realistic objects

Abstract Art

Non-objective art, drawn from imagination

Eye Flow

the way the viewer's eye moves across a composition

Repetition

Element that is repeated in a composition

2 Types of Balance

Symmetry, Asymmetry

Dominance

an element that takes greater importance over other elements in a composition using size or numbers

Form

what you see: line, shape, value, texture, color

Content

What the Art is about, the artist's message

Warm Colors

ADVANCE

Cool Colors

RECEDE