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34 Cards in this Set
- Front
- Back
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Two categories of Computer Aided Decision Support:
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Decision Support and Artificial Intelligence
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Decision support includes
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Decision support systems, Collaboration systems, Geographic information systems
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Artificial Intelligence includes:
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Expert systems, neural networks, genetic algorithms, intelligent agents
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Four Phases of Decision making are:
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intelligence, design, choice, and implementation
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Intelligence:
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Find what to fix
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Design:
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find fixes
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Choice:
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Pick a fix
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Implementation:
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Apply the fix
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Two different decision made when taking a job:
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Advancement opportunity: Nonstructured
Salary: Structured |
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What is a Structured Decision?
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Processes a certain kind of information in a specific way so that you will always get the right answer
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What is a Nonstructured Decision?
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The are several "right" answers and there is no precise way to get a right decision
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What is a recurring decision?
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One that happens repeatedly and often periodically
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What is a nonrecurring decision?
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one that you make infrequently
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Three components of a Decision Support System:
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Model management, data management, user interface management
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What is model management?
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Consists of both the Decision Support Models and the DSS model management system
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What is user interface management?
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allows you to communicate with the DSS
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What is an expert system?
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An AI system that applies reasoning capabilities to reach a conclusion
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What is a domain expert?
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provides the domain expertise in the form of problem-solving strategies
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Knowledge engineer
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It specialist who formulates the domain expertise into an expert system
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IT components of an expert system:
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Knowledge base, knowledge acquisition, interference engine, user interface, explanation module
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An expert system:
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reduce errors, improve customer service, reduce costs
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An expert system cannot:
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automate all processes or use common sense
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What is e-commerce?
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Commerce accelerated and enhanced by IT, particularly the internet
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What is demand aggregation?
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Combines purchase requests from multiple buyers into a single large order which justifies a discount for the business
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What is the digital divide?
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Different peoples, cultures, and areas of the world do not have different the same access to information and telecommunications technologies
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What is the global digital divide?
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Describes the differences in IT access and capabilities between different countries or regions of the world
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Most prominent advantages of the internet
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1.Shopping can be faster and more covenient
2.Prices can change instantaneously 3.Call center can be integrated into the site 4.Broadband will enhance the buying experience |
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_____ Products are the best of all
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Digital
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____ items work best
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commoditylike products
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Why are digital products best of all?
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They are commoditylike products, they can be mass-customized and personalized, they can be delivered at the time of purchase, they have global outreach
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What is marketing mix?
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set of marketing tools that a firm uses to pursue its marketing objectives in the target market
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Ways to attrach internet customers
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register with search engines, online ads, email,
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What are meta tags?
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Part of a website text not displayed to users but accessible to browsers and search engines for finding and categorizing websites
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What are intermediaries?
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Specialist companies that provide services better than their client companies can provide
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