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23 Cards in this Set
- Front
- Back
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Andrew Mazlows |
Audience!!! Uses and gratification theory
Information and education
Entertainment
Personal identity
Integration and social interaction
Escapism |
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Laura Mulvey |
Women are objectified, male gaze!
Either the Virgin or a whore |
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Vladimir Propp |
Narrative!!! Propps theory of set of characters...
Hero Villain Princess Donor/helper Dispatcher
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Levi Strauss |
NARRATIVE!!!
Good vs evil,
Weak vs strong |
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Angela McRobbie |
Sets of society are demonised and marginilised, blacks, teenagers |
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Stuart Hall |
Encoding and decoding
AUDIENCE RECEPTION THEORY
Producers encode messages and meanings such as props, colours for the audience to decode
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Andrew Goodwin |
MUSIC VIDEO
Star theory of the star being focused on with close up camera shots. Public look up to the star image for inspiration and justification for living their lives, example of mine Shannon being the star figure being shown through up close shots and the sense of good!! |
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O Sullivan Et Al |
STEREOTYPES
Stereotyping characters is a process of categorisation and evaluation
How dominant ideological views such as men being powerful over the woman or teenagers having to be thin to impress boys, is inflicted to teenagers by constantly viewing magazines that show thin teenagers |
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Marxism Theory |
Karl Marx
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John berger |
Woman are seen to be passive and men active!
Woman are to be looked at, less powerful... |
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Marxism Theory |
Karl Marx
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John berger |
Woman are seen to be passive and men active!
Woman are to be looked at, less powerful... |
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Bel Hooks |
THE COLOUR CODES
Lighter skinned women are more acceptable in western culture, due to sexually appealing more and fitting in better with conventional media texts
Black woman hip hop culture, lower class |
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Todorov |
NARRATIVE!!!
Equilibrium- Current ok state! Disequilibrium- Change, Cherie cheating with Ben New equilibrium- Shannon defeats Ben with a metaphorical dance scene, stereotypical of current and past rock music videos on western media, then she is happy again Roller coaster narrative |
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Roland Barthes |
Narrative!!! Enigma codes Sense of building tension, as we find out of the scandal, Shannon's face builds tension!!
Tension builds to the fight scene
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Katz and blumber |
Audience!!!
Uses and gratifications, escapism, watch for different needs |
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Richard dyer |
Stereotypes!! |
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Richard dyer |
Stereotypes!! |
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Tessa perkins |
Against narrative!
Not always simple, not true... |
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Richard dyer |
Representation!! Stereotypes!! |
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Tessa perkins |
Against stereotyping!
Not always simple, not true... |
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Daniel chandler |
Genre is applied by placing and using characters to emphasise a certain meaning or metaphor |
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Steve neale |
Genre!!
A system of repetition and categorisation, genre is used and variated |
