Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
8 Cards in this Set
- Front
- Back
|
Define Convenience |
A product or service’s ability to fit in well with a customer’s lifestyle or routine, the ease which it can be used and/or its easy to reach location |
|
|
What is a focus group ? |
A group of people who discuss their views on a product, service advertisement or idea, either face to face or online |
|
|
What is a target market ? |
A particular group of consumers at which a business aims it products an services |
|
|
What is Chamber of commerce ? |
A local association that promotes the interest of businesses in a county or region |
|
|
What is trade association |
The organisation founded and funded by businesses that operate in a specific industry |
|
|
What is segmentation |
The process of breaking something into smaller parts |
|
|
What is demographics ? |
Relating to the structure of a population |
|
|
SWOT analysis |
A study undertaken by a business to identify the strengths and weaknesses, opportunities and threats |
