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Define Convenience
A product or service’s ability to fit in well with a customer’s lifestyle or routine, the ease which it can be used and/or its easy to reach location
What is a focus group ?
A group of people who discuss their views on a product, service advertisement or idea, either face to face or online
What is a target market ?
A particular group of consumers at which a business aims it products an services
What is Chamber of commerce ?
A local association that promotes the interest of businesses in a county or region
What is trade association
The organisation founded and funded by businesses that operate in a specific industry
What is segmentation
The process of breaking something into smaller parts
What is demographics ?
Relating to the structure of a population
SWOT analysis
A study undertaken by a business to identify the strengths and weaknesses, opportunities and threats
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