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7 Cards in this Set
- Front
- Back
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Strategic marketing management |
Process of planning implementing and evaluating the performance of marketing activities and strategies |
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Strategic planning |
Process of establishing organizational Mission and a formulating goals and a marketing plan |
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Mission statement |
Long-term view or vision of what the organization wants to become |
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7 Corporate strategy |
Strategy that determines the means for utilizing resources in the various functional area to reach the organization's goals |
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Strategic business unit |
Division product line or other profit centers within the parent company |
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Market |
Group of individuals or org that have needs for product in a product class and have the ability to purchase those products |
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Market share |
Percentage of a market that actually buys a specific product from a particular company |
