Victoria's Secret Advertisement Analysis

The ad we chose to bust comes from Victoria’s Secret, a company that is known for their marketing strategy of using attractive female models and calling them angels to sell their product. The females they chose to represent their brand are never anything less than tall, skinny, physically fit, able-bodied, young, and flirtatious with big breast and white or at the very least light-skinned. Accompanied by the message of perfect body, this ad communicates the message of what a person is expected to look like. Many people regard these “angels” as the epitome of female beauty and numerous people attempt to live up to their image of perfection. This, in return, may result in incredibly damaging situations for the people who fall victim.
To disrupt the original ad, we chose to change up the model in hopes to provide a shock value for …show more content…
Whenever an ad features a male model—this is especially evident for male underwear ads—they are posed in ways that give off the impression of dominance and that they are in control. To accompany this, more often than not, they have a woman draped across their bare chest. To disrupt this common depiction of masculinity in underwear ads, we had a male instead posing in ways that women are often seen in ads. This included stances and attitudes that portray the model as passive, docile and submissive. To mirror—and disrupt— this common image of women and men in the media, we posed the model showing off their body in more feminine ways that would bring more attention to their body as being passive rather than dominant. Our reinvented ad reflects thoughts about representation of gender in consumer culture by choosing to depict a man, commonly shown in a dominant and central role and having the model appear in ways that woman are commonly associated